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How to increase Pawnshop business in a small city like Yonkers,New York?

Pawnshops across the five boroughs are doing brisk business as New Yorkers look for extra cash to get them through these tough financial times. To get short term loans and cash advance, a steady flow of clientele visits our pawnshop regularly. Since we are trying to expand our business we were thinking to add up more items and rethink our marketing strategy. Can you guys help us with this with your personal experience?
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