Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
clocking is a black hat seo technique, it is delivery based content on the ip address and cloaking is the act of showing different content to different visitors based on some criterion, such as whether they are a search engine spider, or whether they are located in a particular country.
Cloaking is a search engine optimization (SEO) strategy in which the substance exhibited to the web crawler creepy crawly is not quite the same as that displayed to the client's program. This is finished by conveying content in light of the IP addresses or the User-Agent HTTP header of the client asking for the page.
vivekshuklasubscriberPosts: 130Silver Level Member
Purpose of cloaking is to deceive the visitors by providing them different content from the original site page and this is for increase rankings and traffic which is considered as a violation of Google's guidelines.
veraajvermasubscriberPosts: 117Silver Level Member
Cloaking is an old black hat seo technique in which we design two version of webpages one for the crawler and one for the users. Its prime aim is to index the webpages having thin or low quality content.
According to Google, cloaking is "a website that returns altered webpages to search engines crawling the site." In other words, a human reading the site would see different content or information than the Googlebot or other search engine robots reading the site would fine.
Most of the time, cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. This is never a good idea. Tricking Google will never pay off in the end - they will always figure it out!
Most search engines will immediately remove and sometimes blacklist a site that is discovered to be cloaking. They do this because cloaking is usually intended to completely fool the search engine's algorithms and programming that determine what makes a site rank high or low in that engine.
If the page that the customer sees is different from the page that the search engine bot sees, then the search engine cannot do its job and deliver relevant content/pages based on the criteria in the visitors search query. This is why search engines ban sites that use cloaking - this practice breaks the very principal of what search engines are made for.
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Most of the time, cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. This is never a good idea. Tricking Google will never pay off in the end - they will always figure it out!
Most search engines will immediately remove and sometimes blacklist a site that is discovered to be cloaking. They do this because cloaking is usually intended to completely fool the search engine's algorithms and programming that determine what makes a site rank high or low in that engine.
If the page that the customer sees is different from the page that the search engine bot sees, then the search engine cannot do its job and deliver relevant content/pages based on the criteria in the visitors search query. This is why search engines ban sites that use cloaking - this practice breaks the very principal of what search engines are made for.
Struggling on website rankings? Get free SEO advice. - Click Here