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What is Cloaking ?

What is Cloaking ?
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Most of the time, cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. This is never a good idea. Tricking Google will never pay off in the end - they will always figure it out!
Most search engines will immediately remove and sometimes blacklist a site that is discovered to be cloaking. They do this because cloaking is usually intended to completely fool the search engine's algorithms and programming that determine what makes a site rank high or low in that engine.
If the page that the customer sees is different from the page that the search engine bot sees, then the search engine cannot do its job and deliver relevant content/pages based on the criteria in the visitors search query. This is why search engines ban sites that use cloaking - this practice breaks the very principal of what search engines are made for.
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