Video Marketing Strategy
Definitely it may come as no surprise that video comprised 64% of all consumer Internet traffic in 2015, and is expected to
rise to 79% within two more years. And, according to YouTube, mobile video consumption rises by 100% every single year. It’s
clear: video is where it’s at for the business looking to succeed.
rise to 79% within two more years. And, according to YouTube, mobile video consumption rises by 100% every single year. It’s
clear: video is where it’s at for the business looking to succeed.
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Your research should start with the latter. Here are a few methods to learn what your audience wants to hear from you:
1. Explore what your audience is saying.2. Talk to your existing customers.
3. Survey your followers.
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This is so incredibly dependent on a number of factors from industry to audience, goals to creative capabilities. The most powerful video strategy for anyone however relies on three main tasks.
But there are some problems...if you have a channel and quality video content...you lounch your advertising campaign (google adwords video) , you choose your audience with targeting tools...and so, what now ?
ad will find for you audience and show them the ad...for example you have target your audience from 25 to 40 years old people...but in case...your ad will watch 8 years old kid with their mom's youtube account !! so, the problem is, you will not get quality and targeted conversion!
Run paid video campaign
Select your audience
Join community groups and pages relevant to your video and share your video there
But video overall is the most effective way to gain attention as we come into 2018. People would much rather watch and listen than read, for the most part.
So, what have you done with your business? Or still it even exists? And what about your video marketing strategy?
Thanks for sharing this valuable information with us.
Definitely businesses need to start video marketing as videos are now becoming the next big thing in online world. People love to watch videos as it is engaging and connect with user in a better way. Marketers should create a video marketing plan and apply some strategies to grow their business faster-
Video marketing is a huge marketing channel that gives you opportunity to build long term relationship with your customers. Videos provides the more value to your brand and increase user's trust in your services. For that reason, you also need to remember the below points related to video marketing to increase sales and conversion.
If you aren't creating video, you're likely falling behind on your field. Digital media means today, whether we love it or not, we are surrounded by an abundance of content day in and outing. Multitasking has become the norm as a platforms like Facebook, Twitter, LinkedIn, Instagram, and lots of more every day, as a part of their professional and personal responsibilities.
Video is one piece of your overall marketing plan. It's central to your campaign and outreach efforts of all your social strategy. Video has absolutely dominated social. According to the marketing experts report, four of the highest six channels on which global consumers watch a video are social channels.
Here some benefits of video marketing strategy:
So, the brands everywhere are realizing the value of video and investing in their creation and marketing. Experts predict a sharp rise in video internet traffic and an increase in branded video content since videos straddle the line between interactivity and brevity. This makes them effective marketing media.
Video Marketing is the best and one of the most engaging way to attract your audience. It helps you to get more engagements. Here are some steps for Video Marketing Strategy:
1) First of all you have to understand your audience and set up a campaign goals.
2) Stick with your brand and nail down your message across videos.
3) Optimize the video and target for each channel.
4) Just do testing again and again.
5) The last piece of your video marketing puzzle.