Video Marketing Strategy

masud86

Definitely it may come as no surprise that video comprised 64% of all consumer Internet traffic in 2015, and is expected to
rise to 79% within two more years. And, according to YouTube, mobile video consumption rises by 100% every single year. It’s
clear: video is where it’s at for the business looking to succeed.

Adam Jones

Your research should start with the latter. Here are a few methods to learn what your audience wants to hear from you:

1. Explore what your audience is saying.
2. Talk to your existing customers.
3. Survey your followers.

Gregory101

This is so incredibly dependent on a number of factors from industry to audience, goals to creative capabilities. The most powerful video strategy for anyone however relies on three main tasks.

1. Make it either highly informational or highly entertaining. Don’t try and “pitch” your product or service. This is the quickest way to alienate audiences. Tell a story that captivates.
2. Content may be King, but differentiation is queen. In any particular industry or space there most likely exists thousands of other videos that are going to be similar to what you create. So..you need an edge. What will make you stand out? What will cater to a more niche audience. Don’t rely on content for content’s sake, break new mold.
3. Figure out advanced channels and methodologies for distribution and promotion. Just pushing a video on social media is a failing strategy. You can have the best produced video in the world, but if nobody views it?….Study up on campaign based best practices, case studies and research to discern novel ways to make sure your video hits the scale you are looking for.

levonab90

Generally the best way is youtube marketing...
But there are some problems...if you have a channel and quality video content...you lounch your advertising campaign (google adwords video) , you choose your audience with targeting tools...and so, what now ?
ad will find for you audience and show them the ad...for example you have target your audience from 25 to 40 years old people...but in case...your ad will watch 8 years old kid with their mom's youtube account !! so, the problem is, you will not get quality and targeted conversion!

Carlbrewster

I believe in the same that youtube and other video platforms offer the great marketing opportunities to businesses.

veraajverma

Make your video short and informative
Run paid video campaign
Select your audience
Join community groups and pages relevant to your video and share your video there

Jesica

Ok, Got It, Thanks for sharing the valuable information.

Kristian Golick

When it comes to YouTube marketing specifically, I think that you can offer a lot of value through short videos that provide insight, humor, and/or awareness. Since Google owns YouTube, the larger audience you gain on YouTube, the better SEO you get on Google. This is why I make sure that all of my videos on my website, are embedded links from YouTube. Any channel or platform I distribute content on, I want to make sure it comes around full circle with my other content and landing page.

But video overall is the most effective way to gain attention as we come into 2018. People would much rather watch and listen than read, for the most part.

Ava Smith

Yup video marketing could be huge platform in future! thanks for sharing info!

Benedicta Ddcosta

Does your brand have a video marketing strategy in place? I will suggest 1st to Discover the scope how to get started with video in your B2B marketing department with our five steps.

arturd

So, what have you done with your business? Or still it even exists? And what about your video marketing strategy?

Jessie Hookie

Thanks for sharing this valuable information with us.

Aishley

Definitely businesses need to start video marketing as videos are now becoming the next big thing in online world. People love to watch videos as it is engaging and connect with user in a better way. Marketers should create a video marketing plan and apply some strategies to grow their business faster-

• Tell a Story.
• Make Sure the Introduction Stands Out.
• Create a Stimulating Title.
• Focus on the Mission and Less on the Product.
• Don't Be Boring.
• Make it Mobile Friendly.
• Think About SEO.

Aditi Rao

Video marketing is a huge marketing channel that gives you opportunity to build long term relationship with your customers. Videos provides the more value to your brand and increase user's trust in your services. For that reason, you also need to remember the below points related to video marketing to increase sales and conversion.

• Videos that are purely focused on a brand, or driving sales, will likely be ignored, therefore try to focus on stories in which people can take interest.
• To grab attention it is necessary to use the first few seconds wisely. Provide the information that your customers want to watch in your video.
• Make sure that your video is worth watching even when the phone is on silent mode.

Dot Com Infoway

If you aren't creating video, you're likely falling behind on your field. Digital media means today, whether we love it or not, we are surrounded by an abundance of content day in and outing. Multitasking has become the norm as a platforms like Facebook, Twitter, LinkedIn, Instagram, and lots of more every day, as a part of their professional and personal responsibilities.

Video is one piece of your overall marketing plan. It's central to your campaign and outreach efforts of all your social strategy. Video has absolutely dominated social. According to the marketing experts report, four of the highest six channels on which global consumers watch a video are social channels.

Here some benefits of video marketing strategy:

• The best way for B2B platform
• Captivate Your Target Audience with Videos 
• Convert your video viewers into customers
• Lead gen network
• 2x higher engagement
• Easy to reach millions of member
• Create an ad in minutes
• Easy to reach decision-makers

So, the brands everywhere are realizing the value of video and investing in their creation and marketing. Experts predict a sharp rise in video internet traffic and an increase in branded video content since videos straddle the line between interactivity and brevity. This makes them effective marketing media.

Sapna

Video Marketing is the best and one of the most engaging way to attract your audience. It helps you to get more engagements. Here are some steps for Video Marketing Strategy:

1) First of all you have to understand your audience and set up a campaign goals.

2) Stick with your brand and nail down your message across videos.

3) Optimize the video and target for each channel.

4) Just do testing again and again.

5) The last piece of your video marketing puzzle.