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What is the role of SEO in online marketing?

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    Alex JamesAlex James subscriber Posts: 18 Bronze Level Member

    SEO is one of the most important and effective modules in digital marketing. SEO stands for search engine optimization which in its name explains that it deals with ranking on search engines. SEO help business to improve its visibility in SERP. Also, it helps to generate more traffic as well as a potential customer to the specific business.

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    TacticalKarmaTacticalKarma subscriber Posts: 10 Bronze Level Member

    I think that it is a growing up in google results

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    Kylie JennerKylie Jenner subscriber Posts: 34 Bronze Level Member

    SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.

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    RichardParkerRichardParker subscriber Posts: 59 Bronze Level Member

    @PaulSCambell

    Importance of SEO in online Marketing. ... SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.

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    paritoshparitosh subscriber Posts: 3 Member

    Search Engine Optimization (SEO) is the main pillar for any types of online marketing for internationally or locally. To get ranking on top place along with your competitors you need to do your business SEO in a proper way. SEO depends on two parts and have to follow some common instruction for doing this.

    SEO helps to increase your business websites visibility to your targeted customers worldwide and locally. To know more about this topic you can take help form online tutorials and may gather your knowledge from basic level to advanced level.

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    DanwDanw subscriber Posts: 16 Bronze Level Member

    The website is the face of the brand and the first point of visit for the customer. SEO makes it easy for people to see your website when they search for your brand's offerings and make a great experience for them. SEO also helps you get link equity from other websites, which increases the website chance to rank on Google's first page.

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    LifeRevivalUniverseLifeRevivalUniverse subscriber Posts: 76 Silver Level Member

    SEO attracts new users by improving the quality and usefulness of the resource, creating unique content, and competent use of keywords.

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    Mehwish.YatiMehwish.Yati subscriber Posts: 13 Bronze Level Member

    For other businesses, agency guys don't do SEO alone. They have personnel and contractors outsourced on some duties. There is a great deal of effort to do the right SEO. This isn't just a reference.

    The freshness of your search material can be greatly affected. A blog with regularly updated material therefore keeps the spiders visiting better ranking signals continuously. If you play the role of SEO for a website you MUST do that.

    Here's another tip - don't go along with daily guru and joe's. There is a lot of noise in the sector and not a lot of innovators. The man who makes it big is shut in his mouth. In order to find out what works really, analysis, testing and optimization are needed.

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    bhattakushbhattakush subscriber Posts: 1 Member

    If we look at Online marketing, basically there are only two of them; paid vs free. SEO comes under the free category and can help your business save millions of dollars in advertising. It can help appear your website in the top position of search engines like google, bing which will ultimately increase the CTR (Click Through Rate) and increase your online presence and sales.

    Currently, I'm working as an SEO Manager. You can check how we (www.zegal.com) do our online marketing through the combination of SEO and Paid Ads.

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