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how to increase sales

hello forum members. my name is Arnaldo Jackson, i'm small business owner i sell online DSLR lens, i want to increase my online sale, but my budget is low, can i use google ads or paid advertisement for my business?
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As you have already mentioned that your budget is low then how could you go with paid advertisement. Apart from that you can add your product details on local business listing sites or you can go with search engine optimization if you have a website but it's a long term process.