I am looking for Email Marketing campaign for our furniture Business. Can anyone explains me about the spending on Email Marketing. Also give some tips to improve the Campaign.
There are a million email tools for sending email. I use ConvertKit for my email marketing. I wrote an article on it compared to Mailchimp - this article goes through many of the features and the pricing. Here it is ConvertKit vs MailChimp
ConvertKit is light, and simple to use - starts at $29 US a month. It's also as powerful as you will need for a while if you're just starting out.
I recommend a Newsletter Email, and a basic email sequence (drip mail campaign)
The newsletter allows you to send deals, news, promotions, etc to your entire list.
The email sequence allows you to send several emails to a new subscriber to perform a small sales cycle through email. This, if you ask me, is where the power is.
Priority #1 is building an email list. Start with your customers. When they make a purchase add them!
Good luck, I hope this helped. Let me know if you have anymore questions about the drip stuff. It's pretty fun stuff.
Email marketing is a type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
Here some tips of Email marketing.
Build an acquisition strategy
Optimizing for mobile is extremely important
Your data should always be relevant
Personalize email whenever possible
Email drives accessibility across-channels
Get their permission to use it
Email drives deals
Sharing isn’t just for social networks
Did they abandon before they bought?
Automate your post-purchase messages
The cost is easy - you can get started with iContact, Aweber or Mailchimp really cheaply, and you'll only start paying more as you your list gets bigger (which means you'll be making more sales as well, so it won't be a problem).
The number one thing you need to think about is something completely different though, and this is: How are you going to get people's email addresses? Why should they give them to you?
"Sign up to our newsletter" isn't really appealing. Nobody wants more free spammy-feeling marketing emails to their already full inboxes.
So here's a tip: figure out what is something digital you can create, and then give away for free, people would be willing to trade their email for.
Since you're dealing with furniture, how about offering them a "10% or even a 20% off" coupon for their next order? (whatever you can afford). Sure, you'll make less on this one sale, but they'll be in your database for years (unless you start purely spamming them), and you'll make the 10% or 20% you lost back when they order again thanks to your email marketing campaign.
Here are few tips to improve email marketing campaign based on my experience
1. Create an intriguing, action-oriented email subject
2. Make sure your graphics are eye-catching
3. Don’t be misleading
4. Use A Call to Action
5. Avoid Sending Emails at Certain Times
6. To ensure your email campaigns are opened and effective, pay close attention to what information you are sharing in your emails.
7. Always analyze results and think of new ways to provide value to your members and customers.
Hi Gayatri,
This is a nice question that has been placed by you. Email marketing in today's world is of great importance. A successful email marketing campaign leads to business development to a large extent. Many email marketing tools are present in the market. However, each of these tools might not be affordable (if budget is a matter of concern for you). I am providing a link below that will give a list of affordable email marketing tools. https://www.formget.com/cheap-email-marketing-services/
Very recently, my company has been using a hybrid email marketing solution called EasySendy Pro, whereby we have to connect our SMTP server with this tool, and then we start sending out emails to our subscribers. It has increased our email deliverability rate to the subscriber's, open rate and click through rate. It is also a very affordable solution. I am providing a link below that will give you a full idea about EasySendy Pro. https://easysendy.com/
Apart from this, remember these few tips to carry out email marketing campaigns successfully.
Build your own Email Sending Reputation
Align Proper Sending Domain Name
Add Latest Format of DMARC Records
Add Sending Domain to Google Postmaster and Microsoft SNDS
Email marketing is straightforwardly sending a business message, commonly to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email marketing.
If you're just starting out, I'd highly recommend using Mailchimp... they have free accounts if you have less than 2000 contacts. It's incredibly easy to use but at the same time have advanced features even for the seasoned email marketer.
I'd say the best learning tool is just doing it. Get a free mailchimp account and try it. Let me know if you have any specific questions from there.
Remember to always consider what kind of email you would want to receive yourself...
www.danstravelguide.com Travel Well, For Less It's my pleasure to help people travel more and well for less.
I know this is an old discussion but just a very simple plan for anyone else looking at this discussion and trying to figure out a plan:
If I were you I'd start a blog on home decor and style, make it super personal. Post photos of interesting furtniture on instagram that links back to your blog where you have a sign up form and get their email onto a platform like mailchimp.
Then everytime someone signs up you can email them about new posts and even have a ready made automated set of emails to go out when they sign up with your best posts and then a final salesy email to get them to buy something.
That's a very simple campaign but you can get more complicated down the road as you grow bigger and in confidence i.e. tagging sign ups by interest i.e. they're into antiques or modern furniture etc.,.
Mailchimp is free for the first couple of thousand sign ups so all you're paying for is hosting for your site and the effort to set everything up which if you're not technical you might have to pay for but it shouldn't be a huge cost.
Comments
ConvertKit is light, and simple to use - starts at $29 US a month. It's also as powerful as you will need for a while if you're just starting out.
I recommend a Newsletter Email, and a basic email sequence (drip mail campaign)
The newsletter allows you to send deals, news, promotions, etc to your entire list.
The email sequence allows you to send several emails to a new subscriber to perform a small sales cycle through email. This, if you ask me, is where the power is.
Priority #1 is building an email list. Start with your customers. When they make a purchase add them!
Good luck, I hope this helped. Let me know if you have anymore questions about the drip stuff. It's pretty fun stuff.
Here some tips of Email marketing.
Build an acquisition strategy
Optimizing for mobile is extremely important
Your data should always be relevant
Personalize email whenever possible
Email drives accessibility across-channels
Get their permission to use it
Email drives deals
Sharing isn’t just for social networks
Did they abandon before they bought?
Automate your post-purchase messages
The number one thing you need to think about is something completely different though, and this is:
How are you going to get people's email addresses? Why should they give them to you?
"Sign up to our newsletter" isn't really appealing. Nobody wants more free spammy-feeling marketing emails to their already full inboxes.
So here's a tip: figure out what is something digital you can create, and then give away for free, people would be willing to trade their email for.
Since you're dealing with furniture, how about offering them a "10% or even a 20% off" coupon for their next order? (whatever you can afford). Sure, you'll make less on this one sale, but they'll be in your database for years (unless you start purely spamming them), and you'll make the 10% or 20% you lost back when they order again thanks to your email marketing campaign.
I hope this helps!
Here are few tips to improve email marketing campaign based on my experience
1. Create an intriguing, action-oriented email subject
2. Make sure your graphics are eye-catching
3. Don’t be misleading
4. Use A Call to Action
5. Avoid Sending Emails at Certain Times
6. To ensure your email campaigns are opened and effective, pay close attention to what information you are sharing in your emails.
7. Always analyze results and think of new ways to provide value to your members and customers.
thanks for this share
This is a nice question that has been placed by you. Email marketing in today's world is of great importance. A successful email marketing campaign leads to business development to a large extent. Many email marketing tools are present in the market. However, each of these tools might not be affordable (if budget is a matter of concern for you). I am providing a link below that will give a list of affordable email marketing tools.
https://www.formget.com/cheap-email-marketing-services/
Very recently, my company has been using a hybrid email marketing solution called EasySendy Pro, whereby we have to connect our SMTP server with this tool, and then we start sending out emails to our subscribers. It has increased our email deliverability rate to the subscriber's, open rate and click through rate. It is also a very affordable solution. I am providing a link below that will give you a full idea about EasySendy Pro.
https://easysendy.com/
Apart from this, remember these few tips to carry out email marketing campaigns successfully.
Build your own Email Sending Reputation
Align Proper Sending Domain Name
Add Latest Format of DMARC Records
Add Sending Domain to Google Postmaster and Microsoft SNDS
Follow proper Warm Up Process
Add Mailbox to Email Sending Domain Name
Add Proper Email Headers
Measure Unsubscribe and Spam Compliant Rate
Use Proper Email Subject and Email Body Content
thanks for this share
I'd say the best learning tool is just doing it. Get a free mailchimp account and try it. Let me know if you have any specific questions from there.
Remember to always consider what kind of email you would want to receive yourself...
Travel Well, For Less
It's my pleasure to help people travel more and well for less.
If I were you I'd start a blog on home decor and style, make it super personal. Post photos of interesting furtniture on instagram that links back to your blog where you have a sign up form and get their email onto a platform like mailchimp.
Then everytime someone signs up you can email them about new posts and even have a ready made automated set of emails to go out when they sign up with your best posts and then a final salesy email to get them to buy something.
That's a very simple campaign but you can get more complicated down the road as you grow bigger and in confidence i.e. tagging sign ups by interest i.e. they're into antiques or modern furniture etc.,.
Mailchimp is free for the first couple of thousand sign ups so all you're paying for is hosting for your site and the effort to set everything up which if you're not technical you might have to pay for but it shouldn't be a huge cost.
http://realtimecrm.co.uk
I didn’t understand something, but why? can you explain to me?