Which marketing strategy is the most effective for startups?

DoWhitePaper

Hello, Startup Nation!

I would like your opinion on which marketing strategy you find the most effective or brings in the most return on your investment.

A reply with a simple, 1, 2, or 3 would be greatly appreciated.

Option 1: White papers or special reports
Option 2: Case studies
Option 3: Blogs

Your opinion would be highly appreciated.

Thank you!

Your partner in success,

Eboni Lightner
DoWhitePaper

ryantc

Very helpful article on - The Ultimate Startup Marketing Strategy
https://www.ventureharbour.com/ultimate ... -strategy/

DoWhitePaper

Ryantc,

Thank you for the very informational article.

Best,

Eboni Lightner
DoWhitePaper

lindsay

Hi Eboni,

I would have to it all depends on who you are targeting specifically and what irresistible offers you are driving people to land at either the blog/report/case study.

As long as you have a USP (unique selling proposition) that is clearly identifiable and you are able to clearly differentiate yourself from the crowd I feel all could work and depending on what stage of the marketing sales funnel your prospects are in.

Usually if its a new prospect a special report would work as well as case studies. People always want to work with an "expert" as well always looking for someone who they can TRUST.

Hope this help and let me know if you have any other questions as I would be happy to help

To your success,
Lindsay

DoWhitePaper

Lindsay,

Thank you for your thoughtful and informative reply.

Best regards,

Eboni Lightner

northpass523

That was a very thorough article. Good stuff

Bradley

1. Social media (depending how many promoters you have)
2. Affiliate Marketing: It is becoming a popular way for others to cheaply promote your business
3. Going to your area's local entrepreneur or start up events

JLevitt

Short answer: 3

Long answer: It sounds like you're looking at a Content Marketing approach. If that's the case, all three options are basically the same. They are your content. I work with clients who use all three in their strategy. Some just use one or two.

For example, you could offer a free white paper for email signups, have a section on your website for case studies and publish regular blog posts.

Blog posts are the easiest to create, optimize for search and publish, so that's where I would start.

I have a quick explanation of Content Marketing on my blog that may help as well: http://joshlevitt.me/a-content-marketin ... nderstand/

Good luck!
Josh

Phillips

Startups need an strategy which can drive traffic organically else cost effectively.I feel Email marketing is better if compared to other marketing strategies.There are useful tools out there in the market which will help you in making brand name easily.I personally use email marketing technique, for that, i use a tool name Easysendy Pro which helped me in sending bulk emails to generate good business leads with NO SPAM.It is low cost ($23) than any other email marketing tool and also gives you 2000 subscribers free for each month.

Rockpapercopy

3-2-1

dipika13

Social media marketing is the most effective for startups

anushkachhakrabarti

1. Social media.
2. Affiliate Marketing:
3. seo is the most effective marketing strategy for startups.

AliceArifova

Thanks for Sharing very helpful and knowledgeable article ...

Jnana S Rao

I would vote for Option 3 : Blogs

McCandless

Customer intimacy, if you are late to market. This business strategy lends itself nicely to small companies who can maintain intimacy easier than can large corporations.

Product leadership, if your product is highly innovative. Large corporations are slow to change, so smaller companies can gain an edge by moving quickly without bureaucracy.

What's similar in both these cases is that you're able to charge a higher price. Small companies are generally not very good at competing on price because they do not have economies of scale.

joshfleming024

All 3 Strategies mentioned are effective in their own manner. Mainly it depends on what type of product you are promoting. It is always better to consult a professional if you have confusion as to which way to follow...! For instance I prefer going for paid marketing.