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What's the best way method to market my new information product?
Hello Fellow Start Up Nation Members,
I'm planning to launch a new program but wanted your opinion from your own personal experience, what method of learning do you prefer to consume new information that you would like to learn:
Option 1. Reading via a special report or guide
Option 2. In depth know how - a complete home study guide system (virtual online training blueprint)
Option 3. Skills training - a hands on, experiential online training course on a specific topic
Option 4. Group consulting - virtual coaching on a specific topic
Option 5. Personal consulting - one to one coaching/mentoring on specific topic
I'm stuck on what most entrepreneurs would prefer to consume their information as I can deliver what I am launching in different formats.
Your feedback is much appreciated.
Thank you so much for your valuable input,
Lindsay
I'm planning to launch a new program but wanted your opinion from your own personal experience, what method of learning do you prefer to consume new information that you would like to learn:
Option 1. Reading via a special report or guide
Option 2. In depth know how - a complete home study guide system (virtual online training blueprint)
Option 3. Skills training - a hands on, experiential online training course on a specific topic
Option 4. Group consulting - virtual coaching on a specific topic
Option 5. Personal consulting - one to one coaching/mentoring on specific topic
I'm stuck on what most entrepreneurs would prefer to consume their information as I can deliver what I am launching in different formats.
Your feedback is much appreciated.
Thank you so much for your valuable input,
Lindsay
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Comments
Options 1 and 2 would be most attractive to me. I tend to prefer to learn on my own, at my own pace. This is partly due to my schedule and partly due to my personality.
Options 1 and 2. I even write white papers, on a freelance basis, for startups and small companies so that they can publish an educational document on their product or service for prospective clients.
Entrepreneurs are busy people, so the less time it will take them to learn something, the better. Of course once they show interest, i.e. follow your social media links, blog posts etc. you can recommend them something more in-depth, time consuming and personal.
If I learn 2-3 things from someone, I would be interested to hear what else they could teach me.