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What went wrong?

Hello All!
First post here. As I consider embarking on a new project, I wanted to review my previous (first) attempt, to take the lessons and apply them to future projects.
The site I'm seeking feedback on is www.Bfashioned.com.
The problem - obviously there is no issue in getting people to a site through paid search engine advertising, but hits aren't translating to business. Possible causes are that people just don't understand the service, there isn't a market for our product, the site doesn't inspire trust or..... (you tell me).
The history - We put this together as a low capital (and hence low risk) opportunity, that we could manage as a side project. This was a bit of an experiment, to test the market and concept before serious investment, so we acknowledge the site is not ideal. But we were expecting to have a better response and conversion rate, especially at such low prices.
The concept - Maybe have a look at the site first and tell me if it's clear? We are making personal shoppers/ fashion advisors/ style consultants affordable, convenient and easily accessible, 24/7, by utilising mobile technology. Customers upload a photo of their outfit with questions, and an international consultant replies within 5-10 minutes. We provide people with guidance on how to look great... filling the gap between social/ unprofessional advice forums (that have huge delays) to the traditional consultant paid per hour. If you are laying down $200 for a new outfit, surely someone can justify $3.50 for professional advice?
Hoping for some constructive feedback...
Thanks in advance. I'll have to read through some other peoples posts to return the favour
First post here. As I consider embarking on a new project, I wanted to review my previous (first) attempt, to take the lessons and apply them to future projects.
The site I'm seeking feedback on is www.Bfashioned.com.
The problem - obviously there is no issue in getting people to a site through paid search engine advertising, but hits aren't translating to business. Possible causes are that people just don't understand the service, there isn't a market for our product, the site doesn't inspire trust or..... (you tell me).
The history - We put this together as a low capital (and hence low risk) opportunity, that we could manage as a side project. This was a bit of an experiment, to test the market and concept before serious investment, so we acknowledge the site is not ideal. But we were expecting to have a better response and conversion rate, especially at such low prices.
The concept - Maybe have a look at the site first and tell me if it's clear? We are making personal shoppers/ fashion advisors/ style consultants affordable, convenient and easily accessible, 24/7, by utilising mobile technology. Customers upload a photo of their outfit with questions, and an international consultant replies within 5-10 minutes. We provide people with guidance on how to look great... filling the gap between social/ unprofessional advice forums (that have huge delays) to the traditional consultant paid per hour. If you are laying down $200 for a new outfit, surely someone can justify $3.50 for professional advice?
Hoping for some constructive feedback...
Thanks in advance. I'll have to read through some other peoples posts to return the favour
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