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Potential website competition & trademark issue

I own a retail store website (website ends in .COM). I`ve been in business for 7 years and have owned my domain for just as long. About 2 years ago, a site with the same name (but ending in .ORG) appeared. So far, it does not appear they are directly selling anything, but they run a Community Forum (doesn`t appear to be hugely successful, based on the number of postings). So, here are my questions:
1) Should I formally register my trademark? Thus far, I have only used my domain name. Do I have any rights by being first to market under this name on the web?
2) If I do register my trademark, do I then ask them to "cease & desist", or should I attempt to partner with them somehow? Or, can I "license" my trademark to them for running this website?
Any thoughts?
1) Should I formally register my trademark? Thus far, I have only used my domain name. Do I have any rights by being first to market under this name on the web?
2) If I do register my trademark, do I then ask them to "cease & desist", or should I attempt to partner with them somehow? Or, can I "license" my trademark to them for running this website?
Any thoughts?
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Comments
Great question , in regards to your first question I would recommend that you register your trademark. I`m not a lawyer, however I believe you do not have any rights by being first to market under this name on the web.
One of our members is a patent and trademark specialist, his name is Chad Smith, you can contact him that 206-217-2200. I find is billable hour very reasonable.
In regards to your second question I believe it would be hard to force them to cease and desist, and I`d normally recommend partnerships. However the licensing idea is an out of the box concept which could have some potential.
Good luck, I wish you great success.
I have had zero luck help or direction in how to have them cease and decisit in using my name, which my research over the years had shown me that the combination of how my business name is used and laid out had not been used.
I ended my online efforts until I can build a defense fund that is needed to enforce online trademark infringement which is growing rapidly........Reality.....I`m sorry to be the bearer of such news........Good Luck......