The ROI of digital marketing

ideasunlimited1 · May 2019

So, within our company we've been having this ongoing conversation about social media and digital marketing. Currently, we use FB primarily, and a lot of our recruitment is done via Upwork or Indeed (we use other tools of course, these are just the primary messaging vehicles). I've brought up on occasions that we should expand to Instagram and doing videos to target younger candidates/clients, because they may be more receptive to remote work, and Indeed already targets an older talent pool. Right now we are at a place of exploring options with the best ROI. So in your experience, what were the digital marketing options you engaged in with the highest amount of ROI, and do you have any tools for measuring ROI? I think maybe having some sets of fresh eyes could help take us to that next level of expansion.

Also, would you advise having someone implement digital marketing out of house, or is there power in the comfort in being able to control your brand? It just seems like there is a huge generational obstacle within our workplace and also a cultural one, and it is hard to meet in the middle and agree as to what ways are most effective, since they also have their perceived way of doing things.

Jesica · June 2019

Yes, You are sharing very informative information. Nowadays digital marketing is not a easy task.

Dandil · December 2019

I didn't find it useful.

likeshigh12 · December 2020

Thanks for your precious information about digital marketing. to grows your website traffic then digital marketing is a cheap and perfect way. Digital marketing grows organic traffic on your site.

Jessie Hookie · December 2020

Digital marketing will be the best way.

Sambrown2108 · June 2021

In the current world where everything is digitalized things seem to be within just the touch of a finger. It seems to have opened new doors and changed the game altogether in the marketing sector as well. Digital marketing or online marketing is one of the best methods to advertise and promote products and services. Hence, it is viable to get good ROI out of digitalization.

StephenCooksey · August 2021

Yes, there are legal rights. The most effective method will be digital marketing.

jecobjohn78 · November 2022

Digital marketing ROI is the measure of the profit or loss that you generate on your digital marketing campaigns. Based on the amount of money you have invested. In other words, this measurement tells you whether you're getting your money's worth from your marketing campaigns. If you are looking for a dental online marketing then Dental Marketo provides the best ROI.

Raavichouhan · June 2023

Not so good.

azizullah9929@gmail.com · January 15

Digital marketing's ROI can be astronomical, with email boasting an average 3600% return and SEO a respectable 2200%! But it's not just about big numbers. It's about understanding, measuring, and maximizing your online footprint.

Sure, a 5:1 ratio is considered good, but focusing solely on revenue misses the bigger picture. Digital Marketing builds brand awareness, fosters customer loyalty, and drives long-term engagement. These intangible benefits translate into sustainable growth and increased customer lifetime value, often outshining the immediate cash return.

Challenges exist: attributing specific touchpoints to conversions, navigating diverse channels, and measuring offline impact. But with proper tracking and smart analytics, these hurdles can be overcome.

Remember, ROI is a journey, not a destination. Continuously evaluating, adapting, and optimizing your strategy is key to unlocking the full potential of digital marketing. By focusing on both the immediate gains and the long-term value, you can turn your online presence into a goldmine.

Explore more with me. Link in bio.

The ROI of digital marketing

Comments