How to create loyal freelancers ?
Hello all, I'm setting up an unlimited graphic design service and I'm wondering how I can have freelancers work full time on my clients' design and only on those.
(If you're unfamiliar with unlimited digital services, they are not like open outsourcing platforms, they are more like traditional agencies but often hire foreigners to do the jobs)
I don't want to have employees and they don't want to become employees either. But if I guarantee them a monthly or weekly payment similar to a salary (thus save them the hassle of running after clients), and they work from home in a foreign country, I need to make sure that they are going to work only for me.
A coercive solution would be to use software track their presence and their communication with clients. Or count a number of finished projects per month to unlock their payment.
How can I avoid this and what's the best way to have them dedicate their time to my company ?
Should I rely on my brand and how cool it is to work for the mission statement and values I defined ?
Should I pay them more than they could earn elsewhere ? (seems difficult if to begin with I rely on their low rate to compete)
Should I pay them not for the time but for the task ? (more projects completed = more money, seems difficult because projects can be so varied)