Source- These are 5 proven social media strategies to increase engagement-
Here are some Essential Steps to Success in Social Media Marketing:
1. Start with a Plan
Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. Examples of demographic differences include:
1. 67 percent of people online use Facebook, making it the top social network
2. Facebook users are 60 percent female
3. The average Twitter user is a 28-year-old woman
4. Instagram users are most likely to be between 18 to 29
5. Pinterest skews heavily female, with 80 percent of users being women
6. Pinterest attracts women with more education and higher income
Think about your customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online.
2. Create Quality Content
Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO.
Quality content is:
4. Relevant to the target audience
3. Think Visually
“A picture is worth a thousand words,” but in social media, it may be worth more.
1. According to Harvard, about 70 percent of all Facebook activities revolve around images
2. On Facebook, 44 percent of users are more likely to interact with brands if they post pictures
3. Professional-quality photos garnered 121 percent more Facebook shares and an average of 90.64 shares per post
4. Vine, Pinterest, Tumblr and Instagram are more examples of how social media is trending toward images and videos.
Marketers need to think ahead, with a creative strategy behind posts that incorporate the use of images.
4. Be Active and Responsive
As customers and fans flock to a business’ social sites and post comments, they are going to expect the company to be social as well. Microsoft and Xbox support are two of many examples of businesses using Twitter for customer relations.
The Xbox Support feed is one of the most active and responsive brand feeds found online. It boasts an impressive 1.3 million tweets calls itself the most responsive brand on Twitter.
The Microsoft Support twitter feed responds to mentions in an average of just 42 minutes, which is lightning fast compared to traditional customer service outlets.
5. Measure Metrics
There are hundreds of millions of interactions across social media sites every day. Even though the majority of businesses believe social media is important, 25 percent of them have no strategy in place for measurement. Businesses that spend time and money on social media want a return on their investment, and measuring metrics is one of the best ways to see if this is happening and what can be improved.
A few metrics that every business should keep track of are:
1. Shares across all social sites
3. Conversion rates
4.Traffic from social channels to their website (some businesses will even find activity from social sites they are not active on)
One goal of social media marketing is the same as any traditional marketing strategy, to increase sales. However, it is important to keep in mind that brand awareness is just as important.
Here are my suggestions...
8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs:
1. Make a commitment to social media
2. Show off your personality
3. Listen to customers rather than promote
4. Focus your efforts on a select networks
5. Remember that success follows passion
6. Experiment with video marketing
7. Get the most out of your content
8. Boost organic content to a targeted audience
I would put my bet on learning the social media platforms that are most useful to you and your niche. Then I would try to learn one or two automation tools, at least try them out during a trial period to measure ROI. Connect with me on Linkedin if you're interested in receiving more marketing tips:
To grow your business, social media marketing is very important. It is used to serve many purpose like: lead generation, increase customer engagement, drive sales, promote your product, for branding, etc.
You can use the below mentioned steps in your social media marketing strategy to get the result.
Ugh! Some gold information here! Must try all these tips
Before starting social media marketing, you should find out the below points.
Just think, if your target audience are Hollywood/Bollywood actor/actress, you have to promote your products or services on Instagram, if your target audience are Indian or Bangladeshi, you have to promote your products/services on FB and Twitter. If you want to learn more about social media marketing, you can read my article at
9. Measure Your Results
10. Lather. Rinse. Repeat.
Small businesses can increase using the advantages of successful social media marketing:
Determine which platforms suit you
Get to know your target group
Market and sell your products via social media
Whenever possible: use pictures, videos, and graphics
Quality over quantity
Work with the right tools
social media conversations about your business
Plan content and create more time for engagement
Engage Your Audience
Software development company | SharePoint development
I think you should do some things for that:
+ Choose social networks that's suitable with your products/services;
+ Your profile is full things. It's special to talk about your major;
+ Join groups that have target customers with you;
+ Share good contents for them;
+ Share your document for them;
+ You can use paid ads of that social network for your purpose;
==> All it should be pull traffic back to your web;
===> You have to create popup ads in your website to attract and keep them in your website with long time (you can use Trigger365.com for this);
I think It's useful for you!
I've found that Facebook Groups also play a key role in social media marketing. You must create a group and monetize it.
Blogger @ SoftwareSpice.com