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Effective offline marketing technique
What is the Effective offline marketing technique nowadays, please share your view ?
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we are developing a cluster model which help us in better management and creating more jobs and revenue for the business.
1. SEO - really focused on organic traffic to your site through a number of tactical actions
2. PPC - spending money on ads in search engines and popular locations
3. Advertisements - this could be buying ad space in popular emags or blogs that your audience is in
4. Social media - posting on your various locations about your product to get visibility
5. PR - working to have press releases written about you and your business
Typically those 5 buckets are high level with a number of activities beneath them but are 10,000 foot level the right swim lanes for a good plan.
Distribute Business cards Whenever PossibleDonate Gift Certificates or Products as Contest PrizesSpeak at EventsCommunicate with Local Print PublicationsSend snail mailMake Cold CallsParticipate in Trade ShowsRevamp Your Packaging or PresentationCelebrate SuccessesSponsor a Community Event
SMS marketing
Add some banner/poster on popular public spot
Running TV commercial
1) Business card
2) Flyer
3) Expo/Trade show
4) Business Networking
5) Educational Workshop
6) Free sample/gift
7) Physical branding (logo on your T-shirt/hat/mug)
8) Sponsorship
9) Free talk or seminar
10) Billboard
11) Guerilla marketing
There are more. However, with the limited information you provided. We cannot discuss in detail.
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If you too find yourself in dilemma for going to market for your comapny through some medium. This is amazing, but many marvelous customer groups do not invest lot of time on their technical phones. In addition, Most of the successful companies people work with use a effective offline marketing activities.
Here are some offline marketing ideas with low cost that can significantly increase your chances:
1. Free publicity for raising business growth
2. Low cost newspaer and magazines ads
3. Media giveaways
4. Networking techniques
5. cheap lunches
6. Educational workshops for effective information
7. free products
8. Direct mails
9. Vendor trade presentation
10. Trade association publication