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Did you get a big boost in sales from Trade Shows?
Looking for feedback on Trade shows. Does it give big boost to sales? What do people look for most when go to Trade Shows?
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A lot will depend on the type of business you are and the type of show itself.
If attending relevant trade shows you no doubt will make some connections and should generate some sales. Were you wondering about retail trade shows to consumers? Or shows targeted towards businesses?
For consumers if dealing in high ticket items it is fairly easy to tell who the real potential customers are versus the ones just in having a look.
One thing I would note for shows targeting consumers is to get contact information from the ones who seem interested but do not buy at the show. Have some sort of promo/discount offer or form and just collect the leads. While this is the normal process for shows that target businesses, the same method can be effective for retail shows as well.
With all that being said, me personally and the experience I have with the types of businesses I work with I feel trade shows are a bit antiquated in what they do. Sure as noted above you likely can make some connections and should generate some sales. But I find you can generate much more business from behind your computer or from your office nowadays without the added expense.
Make sure you are prepared. Be sure to research your competition as well. When dealing in B2B there needs to be something that sets you apart from your competition and then focus on that point in your selling. Give yourself some leverage!
I still fall back to my original personal opinion though for trade shows, that they just seem a bit dated in what they can accomplish when I find you can generate new business just as easy from your office now. I would look at your specific situation. If it is a local show, not much expense to attend on your end(or your not really worried about the expense) then would not be a bad idea. Since it would generate some connections and should convert to sales. Just being around other businesses, talking to others about your business and getting feedback can get you pumped up and excited, which is always a good thing.
I had written this article on how to create outstanding trade show booth. To me, the modern way of doing it is by blending latest technology. You can use any type of technology, for example, you can iPad hire from a rental company to conduct surveys and data collection. You can find Tablet rentals cost here https://www.tablethire.com/
1) get leads
Give samples and get contacts
2) increase brand awareness
Because people may not know your existence (product or service)
Perform demonstration, show them how your product works ( impress them)
3) promotion/sales
Giving special discount to attract people to buy.
4) know your competitors
Know what others are offering such as price, quality and functions
Depend what objective you want to achieve and arrange your presentation carefully.
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