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Local Business Marketing
Which is the best way for Local Business Marketing, Online or Offline, Please share your view ?
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And he strongly preferred for Online marketing for better branding and promotion.
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Behavior Driven Development (BDD) TrainingFor offline: Distribute pamphlets, Sponsors or organize a event, Take part in charity, give some discounts to your local audience, Take part in various events
Also, a schema is important. A schema is used to tell the search engines details about a business's website - this helps with ranking as well allowing people to easily and quickly read the details of your business when it shows up in their online searches. Using social media in conjunction with a website can be very fruitful too - Facebook, Twitter and Instagram are the big ones with others gaining more presence. The trick is to be consistent in posting and add value to current clients and potential customers.
Having had a small business for nine years, I know it is a lot to tackle as a small business owner - a lot to learn and manage. One can hire someone to do part or all of it --Fiverr.com is affordable and has some good talent on it and their are independent marketers to hire. Also, there are tools to help if a business owner wishes to manage it themselves. Here is a link to one I use that can help a small business with their online marketing and more -- http://www.webfire.com/a/?id=34817&p=1. In short, local businesses need to have a optimized and well done online presence today to compete effectively and grow. Young people today do not even know what the 'yellow pages' are (yes, they are still around)! How can local businesses be found easily if they are not online and rank high in search engines?! - being found quickly and easily are the keys - people are busy today and have short attention spans - so just being found on the first page in the top three results is great marketing online - to start with!
Hope this helps :)
SEO
SEM
SMM
For offline you can look for:
Newpapers
Billboards
Banners
It is expensive at time but you can also opt for cost effective solutions such as going for a business portal yourself, some of them offer free leads as complementary. Listed below are some:
eworldtrade.com
alibaba.com
hktdc.com
globalspec.com
kinnek.com