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How to name a business
Ownyx
subscriber Posts: 2 Member
A name should be catchy, unique and brandable, with available domain.com and (or) co.uk
There are a variety of free and paid ways to come up with name for your startup or new product.
Here are some of them:
1. Organize a naming contest. The one of the best platform is CrowdSpring.com. Dozens of creatives will offer you hundreds of variants.
2. Try name generators such as Wordoid, DomainPuzzler or Impossibility. It is free!
3. Buy ready business set of name, domain.com and logo. Most popular marketplaces are BrandBucket, Namerific and Ownyx.com
By the way I would like to know your opinion. What`s name is better: short made up (e.g. ASUS) or combo of 2 real words (e.g. FaceBook). Thank you.
There are a variety of free and paid ways to come up with name for your startup or new product.
Here are some of them:
1. Organize a naming contest. The one of the best platform is CrowdSpring.com. Dozens of creatives will offer you hundreds of variants.
2. Try name generators such as Wordoid, DomainPuzzler or Impossibility. It is free!
3. Buy ready business set of name, domain.com and logo. Most popular marketplaces are BrandBucket, Namerific and Ownyx.com
By the way I would like to know your opinion. What`s name is better: short made up (e.g. ASUS) or combo of 2 real words (e.g. FaceBook). Thank you.
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Comments
Room reservation system
Business support service software
Positive connotation
Describes what you do
Peeks interest
Community Manager
StartupNation, LLC
What you are looking for is a word with the second to the last letter = a vowel.
You then do another search (normally I use the scrabble word finder) for words that start with the same vowel for the second word. Then, you put them together.
There are a few very high profile startups that used this method, for example:
Keyword: Pin
Secondary word: Interest
...you put them together = Pinterest
A great book on naming is 'Hello My Name Is Awesome...' by Alexandra Watkins.
First, come up with a feel for the name. Ideally a short word, shorter than 6 letters if possible. It can be a made up word (Zyppos) that feels right, a portmanteau (Linux), a misspelling (Google), or whatever you like!
Second, check the name (and slight variations) for the website availability. Of course, you can use common variants like adding 'app' to the word (Bufferapp.com), or the common suffixes and preffixes (Shopify, Spotify). There are tools for this to check in bulk to make it more efficient.
Third, once you have a few name alternatives, how do you choose the best one? Easy, take out Google Ads and test them all. Make a simple landing page where you can collect emails too! If a person gives you their email, you can assume this is a 'sale'.
The ad with the highest number of 'sales' should decide what name you should use! You have your name, and it's already been validated for you.
To name a business to make sure the name that you selected is not confusing and very long. There are even Dozens of creative websites that will provide you with various names that shall suit your business.
2. Use a name that has meaning to it and conveys a benefit.
3. Avoid Web 2.0-ish syndrome.
4. Beware initials.
5. Use specifics.
6. Make sure you can trademark the name.
7. Test it out on Google AdWords.
Choose the word which is easy to spell.
Use a name that conveys some meaning.
Don't pick a name that could be limiting as your business grows
Wow, lots of really good insight here.
To answer your original question, I think it would be difficult to decide on whether a short made up name or a combination of two real words would be a better choice because that really depends on what you want your brand to convey.
My advice would be to pick a name that is easy to pronounce and recognise. Friends of mine have tested this by using what they call the "bar test"... Pitch the business name to someone (could be a friend or a stranger) at a loud and crowded bar. If the other person is able to clearly hear and correctly repeat back the potential name of your business, then that's a good sign!