Best way to convince Ad Buyers to use our Digital Mobile Billboard Bikes???
AdSharkPress subscriber Posts: 8 Member
Our prototype mobile billboard platform is ready to take it to the streets of downtown Chicago. The problem is we haven't been able to attract advertisers yet. We will be playing our own "Advertise Here" ads on the displays until we gain traction.
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Does your platform provide analytics? Impressions, click-through rates, etc. And can it target an advertiser's desired audience? If so, that needs to be your main pitch, but you have to also explain why it is different than traditional advertising means.
In your case, the best thing to do may be asking advertisers for face-to-face or GoTo meetings where you can show them a demo of how it works and how it would benefit their business.
Also, join social media groups with advertising niches and post in there to see the interest level. Use Quora and Reddit to position yourself as an authority in the advertising field. Link to your product when applicable, but be careful as those communities do not tolerate spam, either.
We are working on analytics. So far we are able to take a 360 degree photo at the moment an ad plays. This will allow the advertiser to view the photo. And we will be operating on Michigan Avenue downtown Chicago, one of the highest pedestrian traffic areas in the Loop.
Thanks for the advice on becoming an authority in the advertising field suggestion. I am definitely going to pursue that road.
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