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Is SEO A Big Scam?
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THANKS FOR ALL.
Founder and CEO
SEO Audit Agency & SEO Audit Software
Community Manager
StartupNation, LLC
In general if you hear someone claiming they can rank you 1st page in no time, just walk away because they will be using black hat techniques that will ultimately destroy your site.
SEO is all about Research, plan a strategy and applying. Monitoring all data and tweaking bits and pieces where needed.
If a SEO service provider is ranking on 1st page does not necessarily mean they are legit, so lets take that myth out of the way.
I always tell my clients that SEO is a slow process, you know the saying "Rome wasn't built in a day" well there you go. Good professional SEO consultation, careful SEO strategy planning is the recipe for successful search engine visibility results .
As @Carlbrewster noted, black hat SEO will get you penalized and if you see an agency you're working with use those tactics (keyword stuffing, cloaking, duplicating content, spamming, etc.), drop them immediately.
Community Manager
StartupNation, LLC
Most people have huge misconception about SEO.
Let
me put it this way. Your website is the car and SEO is the fuel. How
your website perform depends on the quality of fuel (SEO strategies)
you’re using. SEO companies have created huge negative image about SEO
by providing guaranteed services which is impossible.
The
search engine algorithms are constantly changing and business need to
change their SEO approach to stay in the game. But, most so called
reputable SEO companies still using black hat SEO methods to provide
their clients with instant results without providing awareness of such
actions.
SEO is here to stay and to grow
stronger for years to come. It’s up to you to decide on hiring the right
company or individual for your SEO efforts. All you need is a little
research and a little knowledge about SEO.
> I am not new to web development but am fairly new to SEO. Anyone have any good links for beginners?
You can get regular updates about seo industry through searchengineland.com, moz.com, marketingland.com. You can read all about seo in moz pdf.