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Marketing Ideas
Hey
I want to make an outdoor marketing campaign.
Any ideas?
I want to make an outdoor marketing campaign.
Any ideas?
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Comments
If I understand you correctly, you are asking about Offline Marketing, right? Well, there are a lot of ways to boost your offline marketing campaign. Some people are saying that offline marketing is dead, I would like to disagree with them. There are still a lot of effective strategies (depending on your business' niche or type of products/ services your business offers) that you can use to market your business without using the internet.
Printed materials such as brochures, flyers, catalogs and business cards are some of the great tools in business marketing offline. Of course, it is not just enough to have these materials, you need the BEST ones - visually appealing, unique and contains enticing contents such as offers, discounts, etc. And one important thing is you build personal connection & interaction to your customers. Building rapport is very important when it comes to business marketing. Hope you find this advice useful. Good luck!
I am indeed interested in Offline Marketing, but i wanted to do something new, besides flyers or discounts.
In the end I did found something like that, called AdBicy, a billboard that is carried by a bicycle.
I don't know if I can put the link in here, but can you please take a look and tell me if it's ok to use it in Online Marketing?
http://www.bizzonwheels.com/ad-bicy-adv ... billboard/
http://www.viewbix.com/v/Autopilot-Lead ... 9ea168c1ca
You can, of course, send or handout flyers - it's not too costly and easy to hand-out. But how much of those handouts convert? Don't they always end up being tossed around without even being read? And if someone reads and keeps it because they are interested, do they remember where they slip it in when the time comes that they need to contact you?
"Whats in it for me" matters a lot. When you think of any marketing tool, you have to take that into consideration. People, by nature, puts their attention on something that looks valuable, if not useful. Think about ref magnets with emergency numbers or kitchen conversion chart. Would you throw something like that if you get it free? Instead, you would put it in front of your fridge to post important notes and also to use it as reference when you need it. It's a handy tool and you know you need it. Now imagine you are the business owner who gives out those ref magnets and it's your name, service, and phone number at the bottom of that kitchen conversion chart. When the time comes that your service or product is needed, who would they call? Is it a hard to imagine that it would be you because everyone in the family knows your name and almost memorize your number by seeing your ref magnet each time they open their fridge? And most of all - ref magnet lasts for years. Your name, your business, and your phone number is in the homes of potential customers for years - not for only a few minutes like tv ads or online ads but YEARS.
It maybe more expensive (but definitely cheaper than tv ads), but if it ends up in the homes of potential customers, it's all worth it than spending on something that doesn't work.
Finally, whatever marketing campaign you do, track the result to avoid spending again on anything that doesn't bring cash to your pocket.
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