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Marketing to Local Government
Does anyone have any experience of marketing to local government - any tips or best practices?
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Here is the link to that site : http://www.missouribusiness.net/ptac/
Hope this helps.
Just my thoughts on the matter. I used to run a parts center and sold to several government agencies. First, as already mentioned earlier, most governmental agencies have a "vendors list." You have to meet certain requirements to get on the list. Also, most buyers and purchasing agents are restricted to doing business only with vendors on the list.
But, once your on the list, try and find out who will actually be making the decision on hiring your company. Then make an appointment with that person. Don`t cold call because most of the decision makers are busy and won`t set time aside if you just walk in to their office. Making an appointment also shows respect for the person you are to meet.
Further, do some research on the agency and its needs. Make sure your sales pitch is geared towards meeting their needs.