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What kind of a scam business is this?

eGurueGuru subscriber Posts: 7
edited May 2007 in Home-Based Businesses
I recently clicked on a work from home add here on SUN and was asked to sign up with my email/name etc.  I have never trusted a business of such nature but this time I decided to move ahead.  The business turned out to be "WorkHomeNow".
A "member" would return your call and ask you to conference call into a "meeting" that lasts 25 minutes.  In this meeting they explain how you can get someone to join and that person`s "pledge" money will come to you.  In fact, you will receive the pledge from everyone else this person signs up and so on...not too different from MLM.  They do not explain how the other person makes money - since everything comes in your pocket.
There is no product, service, or unique value proposition.  It is simply get someone to join and pay a pledge and they do the same with someone else and so forth.  Sounds like a scam to me honestly...there are many other nuances that I may have skipped but the information I received left me with so many unanswered questions.
Any thoughts from anyone?  Heard of these guys or similar concepts?  Are people actually doing this?  Why?
 

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