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Give it away

CollegeCoachCollegeCoach subscriber Posts: 8
edited March 2007 in Sales
I was recently reading a blog called the O`Reily Radar and there was a post about gaining business by giving it away as a sales tactic. The quote within the article that really caught my attention was:
"If I have awareness with .01% of the target market, giving copies away to raise awareness to 10% of the market, where 10% of those might convert (1% total) is a good deal. "
I really was curious what the members here at SuN think about this sales/promotion tactic.
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    stevesteve subscriber Posts: 14
    I believe the trick is to give away something of sufficient value to
    attract people`s attention while retaining something of greater value
    that you offer for sale. E-books seem to be popular. Can you come up
    with enough content to make something worth reading and sharing? The
    key is that what you give away has to be so well done that it`s evident
    that your paid services will be equally so.

    How are your sales? I`ve read your posts from time to time but haven`t
    kept up with all you`ve written. Have you tried press releases? That
    seems to me like a huge opportunity to become known as the expert in
    your field. Increasing your visibility with articles published or radio
    interviews would work wonders.
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    RichRich administrator Posts: 582 Site Admin
    here are a couple of helpful links within StartupNation.com:an article about giving things away free:a feature on a company that became very successful using this strategy:hope one/both of these are helpful.
    Rich2007-3-11 18:7:14
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