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Anyone advertise in Coffee News?
I know I`m jumping the gun as I`m not ready for advertising, but I was wondering if anyone had tried Coffee News (www.coffeenews.com). If you don`t know, they are a one page, front/back print with ads and some small anecdotal stories/news and are usually found in coffee shops or restaurants. I have not checked pricing but would assume they are cheaper than most other print media. Some things I like about Coffee News is that they don`t allow more than 1 type of business ad per page (so only one realtor, or plumber, etc.) and they have a contest for money if you find the hidden logo in one of the ads (so it forces you to look at all that ads...until you find it at least). Has anyone used them and what was your success rate?
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Comments
Dale King
Peter
Why is that too often? The company is quite successful with a weekly publishing format.
Dale King
Dking, I am a bit confused by your response. In an earlier post you suggest advertising in Coffee News is a bad idea but then you go on to state how successful the company is. When I mean it is too often, I mean from the advertisers view, not Coffee News!
First of all, if you read my response carefully, I never said that advertising in Coffee news was a bad idea. What I said was a couple of clients of mine had tried it and didn`t receive any business from it. Obviously, Coffee News works for some people or they wouldn`t still be in business. I just can`t recommend it personally, based on my clients experience. I think there are more effective ways to promote your business, other than Coffee News. Second, what I disagreed with you about is your assertion that the once a week publishing schedule is detrimental to Coffee News advertisers. I don`t believe that to be the case at all. I just think it`s like any other advertising medium - some people benefit from it, some don`t. The once a week publishing format has nothing to do with it. Dale KingDKing3/3/2008 11:32 AM
I think it works best for a service company. The ad needs to be run every week to be effective and it needs to address the impulse buyer.
The clients I referred to are both service-oriented businesses, and neither of them received a single phone call either. I just think Coffee News is one of those hit or miss marketing propositions. But like I said, it works for some people and not for others. There can be a variety of reasons why that`s the case. But I`m not going to rack my brain trying to figure it out.
Dale King
Dale King