WE'VE MOVED!
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Options
2 Words Worth Their Weight In Gold
There are two words that are worth their weight in gold. Sadly, some marketers never say them to their customers or they don`t say them nearly enough. What are those two words? "Thank you!" When was the last time you actually said thank you to your customers?
The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.
Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that`s saying a lot, because this particular client hadn`t purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn`t being taken for granted.
Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.
The good will that you develop will be worth its weight in gold!
Dale King
DKing5/18/2008 10:40 AM
The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.
Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that`s saying a lot, because this particular client hadn`t purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn`t being taken for granted.
Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.
The good will that you develop will be worth its weight in gold!
Dale King
DKing5/18/2008 10:40 AM
Sign In or Register to comment.
Comments
Dale King
Dale King
When your customers know that you truly care they will cut you alot more slack. Empathy is a powerful approach to copywriting and customer service.
When your customers know that you truly care they will cut you alot more slack. Empathy is a powerful approach to copywriting and customer service.
I think for the most part, if you take the time to say "thank you," people assume that you care.
Dale King
Kay
Virtual Assistant
Key Administrative Associates
www.keyadministrativeassociates.com
keyadministrative5/20/2008 1:06 PM
Sometimes things happen that are beyond our control that affect our customers.
These two words followed by how you are going to fix the "oh!oh" are muxic to a customers ears.
Thank you, too, Dale, for this simple, yet very true post.
Phyllis Rogers
www.uptopar.typepad.com
Keep dreaming big my friend!
I am getting amazing recommendations from the couple!
So I sure agree with you. Now I gotta figure out my blog and how to make that work!
http://www.lovesimplyhappens.com
Dale King
HRBwww.wowzzy.com
Experience the Inspiration at fromwelfaretowork.com.
Raya5/21/2008 7:48 PM
Dale King