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Logo Design
cslade3
subscriber Posts: 1
I am creating a website for a company that I am slowly starting on the side but I am having a hard time making the decision of how to get my companies logo created. I am proficient in Photoshop and have done some web development but do not have the creative ability to do it myself. Can anyone suggest some options for getting my logo created. I am on a tight budget but want the Logo to last for years to come. We are in the field of Sustainable Development and Learning if that helps.
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involved with logo designs on a regular basis. We offer a logo design
package for $185. It`s competative with internet design services. To
make it work we have to have some real involvement from the client. We
require the client to provide us with several samples of logos they
like.They need to explain what it is they feel their logo should
say about their business. We need feedback about colors, shapes and a
"look" (old fashion / natural / futuristic /abstract / etc.) that they
feel conveys what their buiness is about. We do 3 quick ideas based on
this input. Fron here we narrow the look with one revision and another
review. We can then move to a final. We do all production in
Illustrator so that we have a vector version. This vector art can be
enlarged or srunk so that it can be used in all types of materials. It
can also be made into a low res version for use on websites.
In summary:
Be very clear about what you looking to see.
Try to find pictures, symbols, other logos that convey a sense of direction or look.
Make a decision about colors.
Once you have collected this input it`s less of a mystery about what you want.
Check with your local colleges to see if there is a student that has a
flair for design and art who you can hire. Check with your local SBDC
to see if they have a referal to a local designer who is also starting
up and can be you hands.
Send us the job if you can`t find anyone locally, we can use the work.
Steve Chapman
XpressMarketing, Inc.
- how do designers create unique identities? for some additional thoughts on logo design efforts.Best of luck with your project.- J.
This is where I send my customers when they are on a budget but want to get nice looking LOGOS, plus you get free business cards with it after you are done.
Good Luck and tell me if it worked out for you
I`ve seen so many businesses whose logos have no relationship to what their businesses stand for and, of course, that`s just a symptom of a bigger problem. They haven`t stopped to clearly define the promise they are making to their customers and potential customers, the words they want to "own" in their customers` minds - in other words, the value they bring to the table that makes them unique from, and better than, their competition in at least one meaningful way.
Having said all of the above, I also agree with those advocating for use of a professional designer - one who also understands the mechanical side of their designs - that is, what prints well, what prints cheaply, etc. A design that fails to take real-world applications into account will end up costing you far more than a good designer.
Good luck!
It took me 14 designs, before I made a commitment to my companies Logo. Once I made the commitment and was able to relate my business with the Logo it was easier for me to brand the business. I think before you decide what you want to represent to others, make rough drafts, show them to friends, peers, and others and see what they have to say. Sit back and think to yourself "Is this really how I want people to identify me as" and the image will be much clearer that what you expected.
An international campaign is now in place to educate both the general public and graphic designers about such "contests" - which are little more than requests for speculative, or "spec," work. You can read much more about this effort on the NO!SPEC web site. Design organizations around the world are taking up this cause in promoting professionalism in our industry. I am a member of the NO!SPEC committee, made up of designers from around the world. In addition, I have written about this topic in articles for design industry publications and web sites. Two of the articles are When a "contest" is not a contest and Say NO!LOGO to speculative "contests" and identity design requests. - J.
Designers should compete for business - based on the quality of existing work in their portfolio of past design efforts, not on the request for new design work with the possibility of being selected for compensation. That is the basic premise of the NO!SPEC campaign. In how many other industries are individuals asked to do the service requested and the customer will decide afterwards whether to pay the individual (and accept the work) or not? It seems to be limited to the creative professions (at times in the design, advertising, architecture and similar fields) for some reason. Doing business in such a manner doesn`t seem to be acceptable to doctors, dentists, lawyers, and most other professions. The design profession is finally standing up for themselves and letting potential customers know that business will not be done in such a manner any longer. My post was simply meant to be part of the education process that is taking place on an international scale.- J.
It always amazed me (when I had staff and doing creative work) how people wanted "spec" work. Glad to hear the creative world is banning together to educate and stop the practice.
R@