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Women ,Men, sales and psychology.
I have been doing some informal market search in local stores to see if they would consider purchasing a decorative item that i have designed that I`m ready to mass produce. Now I`m a male that is artistic and with this product I would mainly see marketing to women. What I have observed so far is that most of the female store owners that I have spoken to have been tentative in there response in that my product is something that is unproven and new to the market. On the other hand the male store owners that I have spoken to have been positive in there response. They see the possibility and the uniqueness of the product. Maybe I`m jumping to conclusion too quickly in that males are more prone to go with some new fangled idea where women are more cautious. Or that myth have been told too often that we behave accordingly? Would their response be deferent if I was a female? Maybe that is why I don`t see too many male workers in the women clothing store or the vice versa. Like a hunter mimics what they hunt. I`m I on the right track or is there a book that might I read to shed some light on this mater? I knew I should have stayed awake in psychology 101. Thanks for the nudged.
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Comments
By decorative do you mean something they would wear? like jewerly? If thats the case, its a much tougher market, because women are so individual that its almost impossible to get a good focus group or target market together to test.
I wouldn`t say women are skeptical to new things, they set fashion trends, try new make-up lines, colors, etc. Just go look at clothing shop like Forver21. The place has a gazillion different types of outfits, women like variety and ARE picky about how something looks on them and of course if it`s "in" style.
Geesh, so much for breaking down sexist barriers! But hey, I`m just calling it like I see it.
~SandraP
art82007-10-13 19:39:5