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One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.The question is why? If a marketing campaign is working and making money why not just leave it alone?I think there are four good answers to that question:1. BOREDOM. We marketers tend to get bored easily. Sometimes we screw around with perfectly good marketing campaigns simply because we`re tired of them, and we`re trying to break up the monotony a little bit.2. Challenge. I also think we do it as a challenge to ourselves - to see if we can improve what`s working to make it work even better.3. Monkey See, Monkey Do. We see other marketers changing their campaigns, so we do the same thing too (i.e., "Who Else" headlines.)4. Bad Advice. Some expert suggested that we gut our entire ad or salesletter. IF IT AIN`T BROKE...LEAVE IT ALONE! DON"T EVER CHANGE SOMETHING THATS WORKING, JUST FOR THE SAKE OF CHANGE!
I welcome your feedback to this post.
Dale KingDKing2007-10-1 13:28:50
I welcome your feedback to this post.
Dale KingDKing2007-10-1 13:28:50
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Comments
Dale KingDKing2007-10-2 13:49:52
JoeJustin2007-10-2 13:33:49
Joe, maybe it would be best if Joel did close this topic. No one is actually commenting on the actual topic anyway. Like you said, the whole thread has been ruined.
And to answer your question, Nikole is NOT a moderator. She`s a wannabe moderator. She has no actual power. Anything regarding posts go directly through, Joel. He determines what`s appropiate and what isn`t. If Joel thinks a topic is in violation of the forum guidelines, he will delete it.
Dale KingDKing2007-10-2 13:58:24
JoeJustin2007-10-2 14:5:7
MarkB2007-10-2 14:43:49