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Switching Hair Salons or Stylists, what does it take?
So what would it take for you to try a new hair salon or stylist? What type of marketing would you like to see? Free hair cut? Added services? My wife and I are in the process of building out our second salon. We`ll end up closing the current one and plan on moving all the clients over. But that leaves a bunch of new girls that dont have large client lists, so were trying to figure out what the public would find valuable and get them motivated enough to come in. Thakfully our drive by traffic is 1000% better at the new location, so that might help. We also plan on giving each existing client a free new service to try like 30min. massage, etc. If they refuse they get a gift certificate for a friend to get them in.
I know for most women this is a very touchy subject and most simply wouldn`t switch. But still our business must succeed so we must try.
Some background: Our salon is all Aveda, we use all Aveda color, and are expanding from 3 chairs to 10. Were adding 2 pedicure jet-baths, 2 massage rooms and a sunless tanning system, air-brushing make-up as well as aveda make-up, we server wine/beer/soda/tea along with munchies. We also provide a free head, neck, shoulder massage with each hair cut.
So any tips on what would work? Thanks in advance.
I know for most women this is a very touchy subject and most simply wouldn`t switch. But still our business must succeed so we must try.
Some background: Our salon is all Aveda, we use all Aveda color, and are expanding from 3 chairs to 10. Were adding 2 pedicure jet-baths, 2 massage rooms and a sunless tanning system, air-brushing make-up as well as aveda make-up, we server wine/beer/soda/tea along with munchies. We also provide a free head, neck, shoulder massage with each hair cut.
So any tips on what would work? Thanks in advance.
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Comments
get ready for a girls night out I bet you`d get some to come back.
Another good point about groups. But how would you market that? I could see visiting some local bridal shops etc offering and promoting those services. We tried it once, it wasnt very successful, however once is never enough. We did a make-over day where a limo picked you up and your friends in the morning brought you to the salon, we did our "magic" then they went back out in the limo for a night on the town. Problem was that none of the friends came in.
to the clients you already have. I was mainly thinking of how you
could get me to cheat on my stylist. If I was going out with
three girlfriends, and one said "hey, let`s meet at my salon, they are
giving free shampoo/blowdry or style when you get a manicure." If
it`s just a blowdry it`s not cheating right? Well then your
stylist says, "you know what I would love to do to your hair..."
You might get me in bed . . . I mean to book an appointment.
creativity of the stylist that makes me go to a particular salon.
I know that the more clients a stylist has the more money he/she makes,
but what about offering even more of an incentive for your stylists to
bring in new people? Bonuses, or a competition?
http://www.michaelcoleseminars.com/umat ... html </A> he sells cd`s and training manuels, all worth the investment!
http://www.chairbrain.com</A>
http://www.behindthechair.com</A>
http://yourbeautynetwork.com</A> this site will allow you to check it out for free, and they have everthing from marketing material, downloadable and printable. if after free trial, you can sign up for a charge. defenitly worth the visit!
and my favorite:
http://ericfishersalon.com/</A>
he sells cd`s and training manuels.
some things i have learned... eric fisher says he built his 2 salon`s ,giving away free services to "influentials"( bank presidents wife, mayors wife, high school cheerleaders), explained further in the book.
i use loyalty cards, has there name & email address on card (so only that person can use the card, the email for marketing) has 10 punch`s, the second one is a free upgrade ( can use for a shampoo, scalp massage, deep cond. mini manicure, etc. something $5-$10 dollar value) makes them give you a second chance incase you wern`t all you could be on there first visit. and the last punch is for free cut. not to include, shampoo, cond. just a basic cut, anything more is extra. the best part is less than 20% cards are redeemed. most get lost. and only one stamp per visit. all this and more in these sites.!
WELL worth your time to check them out.
good luck!
p.s. also would skip the coupons, i did them on the back of my local grocery store receipts, worked great but... once they pay lower price they want that same price all the time, belive it is called perceived value.cosmojoe2007-8-15 0:12:57