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Free Shipping vs. Sales Discount
Hello...
On our online store for aftermarket Jeep Parts, we've tried three scenarios... Sale only, Free shipping only and combined.
Ultimately, we've had similar results, and as a small start-up the results were not enough to make a market determination on.
My question is: Does Anyone Know of any Studies That Have Been Done to Measure Consumers Habits with FREE SHIPPING vs. SALES DISCOUNTS for online shopping.
Thank you!
On our online store for aftermarket Jeep Parts, we've tried three scenarios... Sale only, Free shipping only and combined.
Ultimately, we've had similar results, and as a small start-up the results were not enough to make a market determination on.
My question is: Does Anyone Know of any Studies That Have Been Done to Measure Consumers Habits with FREE SHIPPING vs. SALES DISCOUNTS for online shopping.
Thank you!
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Comments
On the other hand, you should give discount only occasionally, not all the times. If you give discount for 365 days, then that is not a discount but a permanent price cut from the customers' point of view.
Bundle a few products and offer free shipment. Such as, "buy the 2nd item with 10% discount and enjoy free shipment" or "free shipment for any order more than $x".
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