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Logos - What colours are most appealing?
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LogoMotives2007-5-22 14:16:31
There are some questions to ask. Just what mood or feeling do you want to activate to zero in on your market?
about the company and how it communicates to the company`s customer
base. If you base any color choice on popular appeal, you will be changing
your color schemes quite often.
Color trends are forecasted every year, but these forecasts must be used
wisely.
In re the discussion thread: As a web consumer, I find less saturated colors to be easier on the eyes. But the next hot rock band, for example, can`t convey the appropriate image to the right target audience with pastels on a white background. So I`d expect to see nighttime colors - gray on black, dark purples with a grunge-y design using a bright, contrasting accent color that suggests neon lights, and silhouettes.
The panetone folks have made a science of color trends, of course. My own observation is that orange, which was the rage on the web a couple of years ago, has run its course. I see it now primarily with retro designs. Pale blue/grey on white was also prevalent and seems a bit dated now.
I`m seeing a lot of brown with aqua blue now, on the web and everywhere from women`s clothing to home decor, and I see a lot less red. A lot of smartly designed websites are being done in shades of khaki and green.
Why do you have to be such a prick. ITS JUST A FREAKIN QUESTION!!! You shouldn`t even be commenting on peoples logos or websites when yours is amature at best. Your flash design looks like it came from the 80`s.
Just some advice ..... You may want to start being more tactful with people if you ever want to get any business from this site. People aren`t joining this great community to have someone like you berate them for every question they ask. So stop being rude and start helping people.
By the way my favorite colors are RED, WHITE and BLUE!!!!!!!!!!!!!!!!!!DesignGuru2007-5-22 15:13:36
As I do believe I understand the original question , I like a muted turquoise. My other color that has drawn me in over the years, a muted mustard. Like Grey Poupon, not French`s. Neither would ever be called my favs. My favorites have been burgundys of many shades.
The mustard color does not thrive in my ....oh, my , I almost said it isn`t to be found in my house or decorating scheme, but I am wrong. I call in gold when it hangs from the curtain rods or it sits on a throw pillow. Wow, a self revelation.
My logo and my marketing color is PINK , Pink , pink. It`s a pantone color and I must say, it`s working for me. It is not the juxtapostion of the forklifts, but it lends itself to the wifely business of the errand and concierge industry. The pink is strong and fairly bright ( not a girly prissy pink) and stands out next to the black I use around it ( Black car, text, clothes). People see it, recognize it, mention it everday ...." Hey , I saw you in Royal Oak the other day!" or " you shop here all the time !" as I wear a pink shirt with my black embroidery.
Yeah, I branded myself pink, and there ain`t no turning back.
Jill
And also, like Peggy said..the first thing I notice is the design of the logo. I also notice the actual company name. I have people laughing at my husband`s car (therefore, NOTICING it) all the time. This isn`t because it has funky or strange colors or because he`s driving a rusty piece of junk. It`s because of the name of his company. They laugh and hopefully the name sticks in their head.JanetF2007-5-25 16:27:19