startup company, financially secure, marketing not working...
A year or more ago, I started on this website and noticed my account was deleted. I guess I didn’t log in for several months. However, I have created a new account and need some help.
I started a high speed wireless internet company. We provide, you got it, high speed wireless internet, to neighborhoods, malls, restaurants, race parks, cities, campgrounds, etc.
We are financially secure, we have business; however, we are running into a slump lately. We have deployed high speed wireless internet at several neighborhoods and mobile home parks and aren’t getting the customer base we would like to see. At the apartment complexes and campgrounds we are seeing 80% of the residence on our networks.
Here is our marketing strategy so far:
The day we turn up services at a location, we walk around and hand out a tri-fold brochure that tells about the company and what we offer. This brochure includes a special code, which gives the users 1 week free internet access to test our services.
1 week after we hand out the brochures we pass out flyers, telling about our services and giving 1 week free internet service.
1 week later we have a block party and invite all the residence to meet the people behind the company, allows people to put a face with a name.
So far we are seeing NOTHING from these campaigns. We are doing everything the marketing GURU’s tell us to do, but nothing comes of it.
We offer the same speeds as the large telco or cable companies and our packages are 50-70% less than the telco or cable companies.
We have a great customer support team; we try to personally be available for our customers. The customers we have now are 100% happy with our services and their experience. How do we attract people that already have high speed internet through the telco or cable co. Especially from a company you have not heard of?
I would prefer not to give our company name or site address out, as I don’t like the cached pages from the search engines. So what are your thoughts?
HotSpots12/24/2008 1:53 PM
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