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Selling A Necessary Evil
SafetyKing
subscriber Posts: 1
Even though safety is the right thing to do, companies feel like its a burden rather than an investment. Business owners see it as expensive, confusing and a pain the butt! I have created a product that addresses those questions and makes safety simple, fun & cost effective. I live in an area with a booming construction economy and I figured that I would have no problem selling it. We are in our third month and have less than impressive sales numbers to show for it. I have aligned myself with some key safety associations butwe are not getting accepted into the community. This is denfinetly a "Good Old Boys Club"! Any suggestion on how I should market and sell my product?
SafetyKing4/14/2008 1:13 PM
SafetyKing4/14/2008 1:13 PM
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Comments
here are two suggestions :
1. Dont take the ` big boys ` in ur industry head-on . That`s like suicide ! Figure out a way to ` out-smart` them rather than ` out-power ` them !! Find a small chink in their armoury and squeeze in --- only to explode once you are well inside .
2. Safety is like Insurance . You dont do it unless you have fear ! Trying too hard to position safety on the platform of " Fun " may end up frivolising the very essence of the need to invest in safety . Just be careful . May be you should take a random customer feedback .
wish you good lick .