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Marketing experts please respond!
I need some advice with marketing approaches to promoting our tutoring services. Our company recently decided to provide tutoring in Spanish and French to middle and high school students. My dilemna is how to market these services. We`ve tried sending out information to HS & MS language teachers, but have gotten no response. I will admit that I did not follow-up, but.... What other ways can we promote the tutoring services?
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Comments
Derrick - DKS Marketing, LLC
Thanks for all this great advice. I will definitely start working on these ideas.
Here`s an add-on question to my original question... I mentioned that we host an annual event -- 3rd Annual Multicultural Literary Expo for Children... every year. This is a FREE event that promotes languages and cultures through literacy. The June event is coming up fast and I am looking for additional ways to market this eventl. We`ve done all the traditional approaches... press releases, postings to community boards, flyers everywhere there are children (child care centers, schools, camps, community centers, libraries, etc), children`s events, baseball games, everyone on our email list (customers, potential customers, past EXPO attendees, friends & relatives -- SPREAD THE WORD CAMPAIGN). What else can you suggest that is UNIQUE?
supply. You did a wrong thing by NOT following-up. How
about following thru on your first step? Try it; you need these
people, they do not need you UNLESS you show them they do!
Besides, they have students and you need students; get after them.
Thanks Ejay also for your frankness; I WILL do it!
Yikes! I`d check with the owner of the bookstore before trying that strategy. Guerilla Marketing is one thing, but your opening yourself up to legal issues if you don`t get permission first. At the very least you`d find a VERY upset local business owner = Bad WOM (word of mouth) potentially bad PR Which would do more to hurt your busienss than to help it.