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Generating traffic and visibility
We have started a new company creating a childs construction toy. We have done a website and submitted to all the search engines and are indexed in most. We are also attending the New York Toy fair in Feb. What I would like to ask is how are the websites hat you would never think are newsworthy make such big splashes and others like mine are too low on the radar. I can spend money but I am sure most do not, they just sem to be aware of something I am not. Any ideas, hints or tips would be appreciated.
for reference only
www.konstruktubes.comkonstruk2007-1-29 12:21:41
for reference only
www.konstruktubes.comkonstruk2007-1-29 12:21:41
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Does it work? A friend of mine saw an upcoming event for a local cancer society event and called the folks in charge. She offered the services of her beauty salon to come and style wigs and do a makeover at the event. Sure it cost her a few hundred bucks. But the reward, she used to do walk-ins, now you have to make an appointment. To top it off she does it every year. The publicity is fantastic. Because of that she applied for a grant for a mobile salon, to do hair and nails of people who can`t get to the beauty shop. She got enough money to get two mobile salon and pay off her shop. She gets paid by two local beauty schools to intern their students to work with the elderly and sick patients.
Her story is the exception, but you see the possibilities. And I will tell anyone who ask what can a press release do for me? You never know till you try. She did not view it as a business move, she was doing to support our girlfriend who is a cancer surviver. That was five years ago, and every year the mobile salon is at the local event, and every year she gets thousands of dollars of free publicty.
The lesson, people will support you, because you support the community!
There is a big difference between advertising and publicity. Advertising you pay for. Publicity is free. My motto: Free is Good!AddassaMari2007-1-29 13:51:47
Press releases are great and the trade shows are great. Could you do demostrations to local mom groups and business. Get your product into local toy boutiques. Also teaching stores. Locally we have 2 large teacher stores: TeachandStuff and Scholarship. I know they have online stores and sell Melissa and Doug Products which is a company that started small and grew big.
Where are the moms? Where are the kids? This is where you want to be. Your local paper..see if they can do a story on you and your product and your vision for kids. Can you get into catalogs, mail order books?
You have a great product...don`t sit on it...put an ad on your car, drop by sample products to your local shelter, ymcas, boys and girls clubs, schools, daycares. Daycares sometimes will allow you to put an advertsiement up. Go by the local gym and donate some to the kiddie area, library. Ask to be in there newsletter. If the kids like the toy, it will be easy to sell the parent on buying one. Sell online in different venues, like ebay, ecrater, wagglepop, yahoo etc. Partner with teaching sites, get them to ad a link or a featured banner. Submit articles online about your vision and your product. Be the Purple Cow, stand out and don`t forget to keep it fun!