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What`s a Good Conversion Ratio?
DavidJackson
subscriber Posts: 143 Silver Level Member
Many marketing experts will tell you that on average, converting between 1-2 percent of your visitors to buyers is a an acceptable conversion ratio.
But I disagree with that "one size fits all" theory.
I believe a good conversion ratio is any ratio that provides you with a satisfactory profit margin for your business. That can be as little as 1-2 percent or less, or it can be as high 5-10 percent or more.
However, only you can determine what a satisfactory profit margin is for your business.
No one can do that for you.
David Jackson
But I disagree with that "one size fits all" theory.
I believe a good conversion ratio is any ratio that provides you with a satisfactory profit margin for your business. That can be as little as 1-2 percent or less, or it can be as high 5-10 percent or more.
However, only you can determine what a satisfactory profit margin is for your business.
No one can do that for you.
David Jackson
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Comments
what kind of marketing methods were used. I tend to think that a ROI of +15% is about my limit though. But like you said, only those who own the site can decide what is right for them.