Upselling: The Correct Way
It`s no secret that fast food restaurants spend millions of dollars on research. One of the things their research revealed was, if they "upsold" at the time the order was placed... For example, "Would you like a drink with that today? How about fries?" When they started upselling, sales increased exponentially, sometimes as much as 40% of the total order.However, upselling digital products is an entirely different matter than selling fast food.I`ve seen many businesses trying to upsell digital products on the order page.In my opinion, this is a mistake. Here`s why:The last thing you want to do when your customer is getting ready to order is confuse the issue.Putting additional products on the order page confuses the issue.And by confusing the issue, you risk losing the sale altogether.If you have additional products to sell, for example a Gold Package vs. a Silver Package vs. A Bronze Package, etc., you should either tell your customer ahead of time in the sales letter, on the thank you page, or better yet... wait until the download area.Of course, there are exceptions to every rule. So if you`re successfully upselling on your order form, disregard my advice.On the other hand, if you`re upselling on your order form with dismal results, try making the changes I suggested.Dale King
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