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Happy Hour eNewsletter
I recently made a post and would like to expand on it some with details so that I can hopefully get some more feedback. Also hoping CampSteve will weigh in!
"I am planning to start sending out an e-newsletter targeted at local young professionals (about ages 22-35) that highlights popular networking spots and business events among other things. I hope to grow the mailing list by word of mouth and eventually sell adds on it to local businesses. Is something like this already being done? What sort of problems can I expect to run into with this type of email marketing venture?" The content of my e-newsletter is going to be happy hour specials at local restaurants and bars sent out to young professionals at work. I would plan to send them out about twice a week on the days that people are most likely to go out drinking after work. If it works, I would let bars and restaurants list their specials/events in my newsletter for an advertising fee. Content could also include trivia nights, pool tournaments, Pay Per View fights,etc. I live in a college town so I am hoping the local college crowd might subscibe as well down the road. I have a few more details worked out in my head, but trying to keep the post a decent length. Please respond with ANY info, objections, ideas, etc. Thanks!
"I am planning to start sending out an e-newsletter targeted at local young professionals (about ages 22-35) that highlights popular networking spots and business events among other things. I hope to grow the mailing list by word of mouth and eventually sell adds on it to local businesses. Is something like this already being done? What sort of problems can I expect to run into with this type of email marketing venture?" The content of my e-newsletter is going to be happy hour specials at local restaurants and bars sent out to young professionals at work. I would plan to send them out about twice a week on the days that people are most likely to go out drinking after work. If it works, I would let bars and restaurants list their specials/events in my newsletter for an advertising fee. Content could also include trivia nights, pool tournaments, Pay Per View fights,etc. I live in a college town so I am hoping the local college crowd might subscibe as well down the road. I have a few more details worked out in my head, but trying to keep the post a decent length. Please respond with ANY info, objections, ideas, etc. Thanks!
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Comments
You the man! That is exactly the kind of info I was hoping to get simply b/c I knew there was a bigger picture I just wasn`t seeing. My core audience would be people looking for good places to go after work (or after class for the students). I think the networking would be a byproduct of people going out after work more. The content I would focus on would be drink specials, food specials, and popular events like trivia. Plus, I think that would attract a broader base of subscribers and potential clients.
I do not think this is my passion, I am just trying to figure out something that would be a legitimate income builder that I could 1) afford to start up and 2) had the skill set to run (i.e. sales experience, knowledge of local social scene). I am so eager to get into the entrepreneurial scene I think I would take just about any idea and run with it if I knew it to be potentially profitable. I am also looking into import/export ideas heavily, too. I know I have the brains and perseverance to make it, I just need the direction. CampSteve is the man!