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Business Growth is not in tandem with the marketting cost
Hi:
I own a small consulting company and our marketting strategy is using
direct personal marketting. Mass selling is not feasible because our
main selling point is to differentiate ourselvs with competitors that
sell services based on mass market model.
Our problem is that the sales cycle is normally very long because it
takes time to develop customer realtionship which then leads to
"services trial" activity and lastly going through the lengthy
procurement process.
Problem is, this long sales cylce has incurred very high cost and our business does not grow fast enough to cover this cost.
Do you have any experience on how we can turn things around?
I own a small consulting company and our marketting strategy is using
direct personal marketting. Mass selling is not feasible because our
main selling point is to differentiate ourselvs with competitors that
sell services based on mass market model.
Our problem is that the sales cycle is normally very long because it
takes time to develop customer realtionship which then leads to
"services trial" activity and lastly going through the lengthy
procurement process.
Problem is, this long sales cylce has incurred very high cost and our business does not grow fast enough to cover this cost.
Do you have any experience on how we can turn things around?
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Comments
Perhaps there are some joint venture / distribution channel opportunities?
Let me know.
Andrew
consulting services with their equipment sale. They have
developed good executive relationship with key decision makers over the
years.
This is indeed a good move if we are worried about the high cost
inccured from marketing cost. Only concern is that, profit margin will
be driven down and harder for us to develop our brand name that later
might help our other services.
There is another action that we are considering that is to raise
another round of funding for this marketing campaign but we aren`t sure.
Jeff
A good arena for discussing this and other issues is a peer advisory board. You might want to investigate vistage at www.peersightonline.com</A>. You can try it for 60 days free.
Best,
Andrew