Not another buinsess name topic!

Good afternoon, fellow entrepreneurs.
 
I`m new to SN and these forums, but have spent a fair amount of time over the past week reading through posts and the website, and trying to get a feel for the community.  I have noted those who are very active, and hope to hear from you in response to my question!  I also think I have a good "feel" for the community here, and I look froward to becoming a part of it.
 
I am in the early stages of "reviving" a business, and am looking to re-brand.  My wife and I formerly owned a home-based travel agency named SunWave Vacations and did fairly well given our part-time effort and competing priorities until 9/11 at which point we couldn`t give travel away, and the fixed expenses made continuing on with no revenues not an option.
 
I`ve missed working in that industry, and am looking to start another business up to pick up where we left off. Only problem - I don`t want to use the name SunWave Vacations for several reasons.  First, it`s too close to other names in the industry these days, including some that were around back when I started up the first time, but I didn`t learn about until afterwards.  Also, although I did have a few corporate clients, it was a hard sell... "why should I let a company with a name like `SunWave Vacations` service my serious business needs... I`m not looking to send my employees on vacation," etc...
 
So I`m in the market for a name.  Classic problem: I`d like a unique name or nonsense word that I can brand for myself (think Kleenex; Verizon; etc) but obviously don`t have the resources of those behemoths to make it stick in the public`s mind, so perhaps a "descriptive" name is in my best interest?  I`m usually pretty good at playing word association and alliteration games until I come up with something, but after two weeks of consideration, I`m still nameless for this new startup!
 
The only idea I sorta` like so far is: "Egocede" which is a combination of a very bad translation from latin roots and a play on words for "I go."  What does the community think?  One of my concerns with this name is that "Ego" may carry a negative connotation in the minds of potential clients... if they think it through enough to separate the name into it`s component pieces. Full legal name could be something like "Egocede Travel" or "Egocede Business & Leisure Travel".
 
I also could recycle the name from a former consulting business idea a partner and I came up with, "La Voie" directly translated from French == "The Way" and could do some nifty campaigns with "You know where you want to go; we`ll get you there" or "We`re the Way"... but I don`t know.  Acronyms and foreign words are things I try to avoid as folks may not remember or be able to spell my name if it`s too abstract or "foreign" to them (no pun intended).
 
So.. there`s where I`m at.  Any advice, insight, or ideas you may have to offer are welcomed and appreciated. I look forward to hearing from you!
 
Very Sincerely,
--
William Von Alt
<xxx> Travel