product.com domain name

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited July 2006 in Building A Website That Works
STEELBUILDING.COM is a trademark case that shows some of the perils of this variety of "trademark."  The site owner was not allowed to register the trademark and might have some trouble excluding others from using it because of the difficulty of establishing what we call "secondary meaning."
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  • iouone2iouone2 subscriber Posts: 14
    But couldn`t the owner of steelbuilding.com call his company ... um "Built Right"... the steel building of choice. Find us at steelbuilding.com."His online name may be different, but could he/she use the power of the internet recognition to fuel ...in part... his customer base?But I see your point about being careful in making your biz name out of a product name.
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  • patentandtrademarkpatentandtrademark subscriber Posts: 103
    yes.  you can register a hightly descriptive domain, just can`t trademark it and keep others from using that domain name.
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