Marketing insights?

jmsPjmsP subscriber Posts: 2
edited July 2014 in Marketing
Hi everyone,

I am currently a college student working with fellow students and alums on a email collaboration tool called ccZen. We are currently in beta and so far have gotten little to no sign ups for beta users. We are mainly looking for users to get feedback on our service, so we can further improve our service. We have tried various things to get people to sign up, we have seen no results. I was wondering if I can can some insights and advice on how to attract potential users.

Here is what I think is the issue:

1. Our website - I feel that the design of our website is unappealing and is scaring potential conversions away (we have developers working on another design and we hope t have that up as soon as possible.

2. Our pitch - I firmly believe that our group email service can truly help people collaborate better and more efficiently. However, the problem I have ran into is that I cannot easily pitch our service to people as it requires much explanation as to explaining how the service works. Simply put, it takes quite the amount of time to explain the service. Most people I have talked to have gotten lost when I verbally explain it to them.

3. The incentive - One of the major problems I have ran into is that there is no incentive for people to use our service. Sure, people think that it is a good service and idea but what is their incentive to using the service. As group email service, it is difficult to think of an incentive to convince people to try the product.

Our website and more information on ccZen can be found at ccZen.com

Any type of feedback or advice would be greatly appreciated. Thank you in advance for your help and insight!

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