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Startup and SEO...

Our little startup belongs to the Santa Clarita Startup, but so far, I don't think it is a very active group. So I am posting this here.
Are there any useful guides or tutorials, that take a total layperson through the electronic jungle that is SEO? Our little startup cannot afford $500 per month and we have to do a lot on our own. We need HELP! When I read some of the articles regarding this online, I start to feel like a deer stuck in the headlights, staring at the words over and over like I am reading a different language. At this point we are even willing to barter! Anyone???

Thanks!
Paula de Vos
www.DeZignThis.com

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