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Crowdsourcing as a way to build customer base

wiseonewiseone subscriber Posts: 3 Member
edited February 2014 in Business Planning
I was wondering what does every one think of crowdsourcing as a means for creating a customer base? If done correctly wouldn't it be a much easier format to use as opposed to marketing? You wouldn't have to search as much and you would basically be harnessing the leverage of eveyone as opposed to just a particular group of people.
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