Independent Drink Formulation

hunnab13hunnab13 subscriber Posts: 1
edited January 2014 in Developing Your Invention
Simple Question: Is it possible in a cost efficient manner?
I've toyed with the idea of entering the saturated Ready-to-Drink market, with a product that I believe has an edge over other drinks offered. 
That being said, do you enter into a deal with a drink formulation company (price ranges from $5-15k)? Or do you create a minimum viable product yourself to market test and pitch to investors?
Any insight is appreciated!
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