When do I need a PR firm?

Hello Everyone,
I have two web businesses, which are very different, that I am trying to run by myself. I know that I need to go after PR but I`m unsure how, what type, etc. How do I know when I need to try on my own and when I need to hire a firm. Also, how much should I budget for PR per month?
Thanks,
Tracy
I have two web businesses, which are very different, that I am trying to run by myself. I know that I need to go after PR but I`m unsure how, what type, etc. How do I know when I need to try on my own and when I need to hire a firm. Also, how much should I budget for PR per month?
Thanks,
Tracy
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Comments
That`s a great question! If you have the time and want to save money, try to pursue PR efforts on your own. You have the most passion for your business and will probably have good luck telling your story directly to the media.
However, if you need to concentrate on core business activites, look for a publicist that fits well with your overall goals and budget. This person should act as an extension of your team.
For more information on this, see the information on this site at http://www.startupnation.com/steps/77/s ... ations.htm and at http://www.shopfloorblog.com/2008/02/re ... -pr-7.html.
I hope this helps. Feel free to contact me at www.rembrandtwrites.com if you`d like more information.
Melanie
Do you have $5K-$10K/month to invest in your PR. That's where you'd start with an agency so if you want to outsource go with a freelancer/solo publicist.