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When do I need a PR firm?

minimegeologyminimegeology subscriber Posts: 26
edited December 2012 in Public Relations
Hello Everyone,
I have two web businesses, which are very different, that I am trying to run by myself.  I know that I need to go after PR but I`m unsure how, what type, etc.  How do I know when I need to try on my own and when I need to hire a firm.  Also, how much should I budget for PR per month?


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