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Aligning Yourself with a Business

I am curious as to how people decide that a potential business aligns with who they are. It seems to me many chase the all mighty dollar and forget to pursue a venture that fits them as an individual.
So, how did you decide your company was going to be the business worth pursuing?
So, how did you decide your company was going to be the business worth pursuing?
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On the other hand if you are at a point where you want to start your own business, then you're better off following your passion and figuring out a way how to make a career out of it. When times get rough and money isn't flowing in the way you would like it to, the difference between getting through something like that and quitting, is something that you are passionate about. If it's not something you enjoy, what's going to help you pull through day after day, when you are seeing no return.
In the world of being an entrepreneur there are No clear lines. You must be realistic about who you are and what you want to do. A new business can consume you very quickly. If you do not like what you do you will want to stop or find other things to do with your time. Make your business something you love and if you make money you will love it more.
Ken
i realize not doing what one loves will leave someone yerning for more, what i am curious about is the means by wich people have decided their business was the right one for them.
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