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Color sells

RemipubRemipub subscriber Posts: 3
edited December 2008 in Marketing
I found this bit of data on a direct marketing oriented web site - unfortunately I forgot to note which one when I printed it off!  But I did find some of these facts interesting...


4-color increases advertising response rates up to 60%.


With 25 to 35 year-old readers, color is an expectation in advertising.


Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.


Consumers prefer photographic quality graphics over ads with line art.


Advertisers are perceived more credible with ads that have color photos.


Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.


Consumers remember color.


After 24 hours, consumer recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads.


Color sells products and ideas up to 85% more effectively.


Color accelerates learning, retention and recall up to 78%.



REFERENCES:
Color Psychology Index 2001
The Direct Marketing Assoc.1996-2001
Newspaper National Network 1999
Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999
American Marketing Association 1996
Newspaper Agency Corporation 1995

 
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