Preparing for Product Exposure
MrSoloInvntr subscriber Posts: 7
edited December 2015 in Commercializing Your Invention
I have been working on developing a new product to market for some time now. I am in the process of manufacturing the first few prototypes. I may have my lucky break into a large venue which could result in media coverage and great exposure to the public. I would like to know how some of you would handle such a situation and what kinds of things would you prepare yourself for? Thanks for any input on this.
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I hear what you are saying. Good advice. I do not think I would advertise my product until I was ready to deliver. That is if I decide to try marketing myself. I haven`t decided the options for licensing yet and may be a possibility in the future. Another idea I had was to get my product exposure and then immediately go for a licensing deal with a company. If anyone has had this happen it would be great to hear from you.
If there`s a risk that you strike the motherlode with you invention and you`re not protected, there`s a very high risk that someone will try to beat you to it. In that case I would play it very close to my chest and avoid publicity by all means, until you`re ready to hit the market.
If no one can touch you, then the more free publicity you can get early on, the better.
Marketuing yourself vs licensing agreements: I guess that will depend what your ultimate goals are and what you financing options look like.
Best of luck & success,
I guess this should be expected when developing a new product. Getting it to market as fast as possible. I do have protection and a patent lawyer at this time. Thanks for your input.