Preparing for Product Exposure

MrSoloInvntr

I have been working on developing a new product to market for some time now. I am in the process of manufacturing the first few prototypes. I may have my lucky break into a large venue which could result in media coverage and great exposure to the public. I would like to know how some of you would handle such a situation and what kinds of things would you prepare yourself for? Thanks for any input on this.
Allan 
 

paul2145r

Press releases are always good, and if it has to do with tech, `leaks` to the tech magazines are also great. Once it is leaked, send them a sample to review, and just pray that you get positive reviews. Although they do say that there is no such thing as bad publicity... As for sales down the road, you can look for promotion items, rebates, vouchers, business affiliations, and endorsements. We have a few promotional items available in my promotions company, and you are free to contact my consulting branch, RIC Services.

MrSoloInvntr

Do you think it is important to have a web site up and running at this stage in development and product exposure? Like I said I am just at the prototyping stage. What about a product image at this point? By that I mean a name and logo to set ones product apart from others in the marketplace. I would like to gain recognition and have a good contact and product name to be remembered by. Any thoughts?

MrSoloInvntr

Degrees,
I hear what you are saying. Good advice. I do not think I would advertise my product until I was ready to deliver. That is if I decide to try marketing myself. I haven`t decided the options for licensing yet and may be a possibility in the future. Another idea I had was to get my product exposure and then immediately go for a licensing deal with a company. If anyone has had this happen it would be great to hear from you.

Ralf

One of the first things I would do is review how protected you are (utility patent? design patent?) and how easy or difficult it would be for anyone (particularly larger organizations with deep pockets) to copy your idea and run with it, before you have all your ducks in a row. You may want to review this with a patent lawyer.
If there`s a risk that you strike the motherlode with you invention and you`re not protected, there`s a very high risk that someone will try to beat you to it. In that case I would play it very close to my chest and avoid publicity by all means, until you`re ready to hit the market.
If no one can touch you, then the more free publicity you can get early on, the better.
Marketuing yourself vs licensing agreements: I guess that will depend what your ultimate goals are and what you financing options look like.
Best of luck & success,
Ralf

MrSoloInvntr

Ralf
I guess this should be expected when developing a new product. Getting it to market as fast as possible. I do have protection and a patent lawyer at this time. Thanks for your input.
 
Allan

steeven

Promote that idea in various ways specially in print format. Distribute flyers, brochures or even business cards just as those made at http://www.digitekprinting.com/business-cards these are effective way of promotion.