Fun underwear website
underwearman subscriber Posts: 1
edited March 2007 in Website Critique
I`m looking for feedback on my website - www.knuttsak.com</A>. When revenue increases (I`m selling the majority of product to wholesale buyers) and I increase the number of skews (women`s products, other men`s styles/colors), I will invest in professional web development. Right now, my budget allows for a do-it-yourself website via FrontPage. The product, a very high quality men`s boxer brief, is targeted at men looking for premium quality and light-hearted fun. I would appreciate any suggestions regarding visual appeal, navigation, color/theme and any other design suggestions within FrontPage limitations. Thanks for feedback!!
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But at any rate, simplify the front page and work on copywriting that really differentiates your product. Patent or not, underwear is underwear, and there is plenty to be had at Target for a lot less. Nothing wrong with charging a premium but you definitely need to justify the premium. The whole angle of support -vs- no support is sort of tired ... and a bit of a cliche. Surely you can think of something a little more interesting?
Also. Maybe it`s just me but I missed the "fun" aspect. Joe Boxer is fun. Fun is sort of a good angle I suppose, so perhaps ramp up the fun. What about a heading that said:
"Are You Big Enough?" Maybe you could even offer three sizes:
That might be fun/funny and just ego-damaging enough to drive spite purchases. So... you need to pick something conceptual ... like is it going to be endowment-based or whatever ... and really focus on that point. It`s a bit vague or all over the place at present.
Uncommon product for StartupNation but nice to have the variety.
[Here`s an article I wrote on copywriting.]
The page transitions (fade in/out) should be eliminated. Also you should have more descriptive titles for each page ratehr than "Home" for your home page, etc. Remember, the title is important in search results.
Home page - having the text "centered" is not the best. Use left or justified margins. Also, try to limit the multiple text colors.
You should add an alt image tag to the photos.
"Ashley`s" testimonial on the home page is shown under the "real men real boys..." paragraph. So, I would assume the testimonial is related to the Men`s product.... "Ashley" sounds like a woman`s name.
My goal is to find the key target market for the brand. It`s been challenging. My wholesale buyers tell me that the product sells well to allot of different demographics - women purchasing as a gift for their husbands, younger guys who wear their underwear waistband out of their pants, older guys (40+) who want to make their buds in the locker room laugh, all demographics buying as a gift for special occasions (bachelor/bachelorette parties, graduation, etc.), repeat buyers who love the fit, durability.Thanks again for all of your feedback!!
PS: Stay away from "WHITE". The "I just sat on a candybar" look is OUT!Rumpelstiltskin2007-3-24 17:6:38
Rumplestiltskin. Great copywriting suggestions!
With that said...good product placement, I personally love the name...some variety might be in order, however...some colors and/or patterns...
OK...to the website....yep, a bit serious for the name...but overall nice and easy to use. As someone mentioned, some color would be nice...something more than just the product to draw the customer in and keep them there...
Just my 2 cents...I`m pretty new to it all myself...